Playtime Schools

Our unique schools campaigns build brand trust, inspire new fans and support time- and budget-poor teachers with innovative ways of learning through play.

They’re focused on connecting children, teachers and parents to brands in a meaningful, engaging and creative way, at a grassroots level.

In keeping with our purpose of making lives more playful, our schools campaigns have positively impacted the lives of more than 58,000 UK children. We’ve worked with over 1,000 primary and secondary schools plus hundreds of preschool and nursery settings. Our teacher surveys ensure we monitor the quality of our resources as well as the reception to the toys, enabling us to constantly evolve and improve our creative.

You can read about some of our schools campaigns below…

Helping Out in the Home Corner

Enhancing the ‘home corners’ of 100 UK primary schools in time for the new term

Crafty Classrooms - Aquabeads

Inspiring creativity & collaboration in almost 3,000 children

Show & Tell Superheroes - SuperZings

Creating 20,000 new pocket-money collectible fans in the playground