Playtime FOCUS
Harnessing the power of fun to deliver sustainable success for our clients
If a client and agency work as one team, focused on a common goal, we know the value delivered can be transformational. We’ve proven that expert communicators, who follow a breakthrough methodology that’s tuned to the way consumers think - and the ways journalists and influencers behave - can deliver significant impact for clients.
By using our FOCUS method, we deliver results that transform business and product success, and represent exceptional value for our clients. The five key areas of our FOCUS method are:
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Prioritise
We use business priorities and shared purpose to focus everything we do on the client outcomes that matter
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Experience & Engage
Giving consumers the opportunity to experience toys and engage with the brand to create unbreakable emotional connections
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Build Trust
In an uncertain world, we give our clients a trust advantage by satisfying influencer and stakeholder needs
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Excite Media & Stakeholders
We elevate our clients from the crowd by creating genuine excitement at just the right time, using our in-house Excitement Matrix to plot a toy’s Tribal Status against its Playability
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Trigger Action
Everything we do comes down to inspiring people to take the right action for our clients to drive immediate and sustained sales
“Any PR company can use a bow and arrow to hit a gold target. We can all find an industry archer - Playtime are the William Tell of PR in the toys and games industry. Lots of PR companies will hit the target. Playtime will hit the apple for you.”