Mermaids. Actual Mermaids.
Launching Sylvanian Families’ Baby Mermaid castle
“Playtime PR put on the most amazing event for us which exceeded all expectations and showed great attention to detail… A very memorable event and the perfect way to kickstart Q4 for Sylvanian Families.”
Our Sylvanian Families team loved making a splash for the launch of the brand’s new ‘Baby Mermaid Castle’ recently.
Diving head-first with a shimmering shake of our tails into Q4, we brought this magical marine world to life in the most immersive way to entertain our guests and heighten awareness of the new product at the start of peak season.
Hosting celebrities, top-tier influencers and media guests at the stunning swimming pool area of London’s Haymarket Hotel, the product theme was brought to life with real life mermaids who performed an enchanting display for visitors, and together with Sylvanian Families Costume Character Freya, provided a pool side meet and greet with our youngest guests.
A sumptuous afternoon tea was offered, and the children treated to mermaid glitter tattoos and face painting. At play stations around the venue, the young visitors were invited to play with the Baby Mermaid Castle and additional sets from Sylvanian Families’ Amusement Park range.
With over 60 guests in attendance, including IndyBest, Stylist, Lorraine, mega-fan Vanessa Feltz and her grandchildren and Strictly’s, Nadiya Bychkova (who enjoyed a waltz with Freya) and her daughter, This Colourful Nest and The LDN Family, the resulting social content was off the scale with coverage at the time of writing also seen in OK Magazine, The Sun, ToyWorld and US Times Post.
“When Playtime PR throw an event… they make dreams come true”
