Ceriann Smith

Our Mission Statement: At Playtime PR, we're driven by the transformative power of play. We believe that play brings unparalleled joy and is essential to enriching lives - a belief that shapes everything we do. Our mission, "Making lives more playful”, is more than just a slogan. It's a commitment extending from our innovative work with toy industry clients to the very fabric of our company culture. We infuse playfulness into our strategies, our daily interactions, and every campaign we craft.

Recognising play as a fundamental right, we actively seek to dismantle barriers to access. Through partnerships with schools, libraries, and charities, we ensure that toys and games reach the hands of children and families in communities where resources are scarce. By rehoming ex-demo products and surplus samples, we not only spread joy but also combat the environmental impact of waste, aligning with our dedication to sustainability.

We're more than a PR firm; we're advocates for play as a catalyst for positive change. We pledge to continue our efforts, striving not just to excel in business but to forge a path toward a more playful, inclusive, and sustainable future.

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Ceriann Smith

Director of Strategy & Creative