Alex Frith
Consumer PR & Events Impresario
Alex has a no-nonsense brain that commands strategic creativity for relatable, engaging campaigns. She instinctively knows what works and – just as importantly – doesn’t get distracted by things that don’t. Alex has buckets of consumer PR and event experience, having worked with small independents, and big-brand names such as Hasbro, Nintendo and Virgin Megastores. She also runs her own boutique-PR agency, specialising in comms for pet-lifestyle brands. Growing up, Alex’s favourite toy was the tantalising game of nerve and skill, Kerplunk.