https://www.playtimepr.com/gossip daily 0.75 2025-07-30 https://www.playtimepr.com/gossip/ceriann-smith-named-managing-director-of-playtime-pr monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1753697797373-ZB2612U6NCS4RTOE5QW8/Ceriann+Smith+-+Managing+Director%2C+Playtime+PR.JPG Playtime News - Powerhouse in Play: Ceriann Smith Named Managing Director at Playtime PR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playtimepr.com/gossip/certified-b-corp-and-proud monthly 0.5 2025-07-30 https://www.playtimepr.com/gossip/playtime-pr-celebrates-double-win-at-inspiring-workplaces-awards monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/b40f21c7-c9bd-42dd-8c05-71b902243b8d/2024+UK+%26+Ireland+Winner.png Playtime News - Playtime PR celebrates double win at Inspiring Workplaces Awards https://www.playtimepr.com/gossip/libraries-board-game-club-wave-two-announced-for-autumn-2024 monthly 0.5 2024-05-20 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1716197511975-WN1GQIXAXKKSGX4PQDUP/Playtime+PR+-+Board+Game+Club+Libraries.jpg Playtime News - Libraries Board Game Club - wave two announced for Autumn 2024 https://www.playtimepr.com/gossip/supporting-the-play-creators monthly 0.5 2024-04-24 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/f9af4328-81d6-437c-b189-0ecbb02d0bb9/Play-Creators-Awards-1.jpg Playtime News - Supporting the Play Creators - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playtimepr.com/gossip/playtime-partners-down-under monthly 0.5 2024-04-18 https://www.playtimepr.com/gossip/playtime-shortlisted-for-multiple-uk-agency-awards monthly 0.5 2023-07-10 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/dad01034-f54d-4630-97d7-251f3d7a2676/UK-Agency-Awards-2023-Finalist-Social-Post.png Playtime News - Playtime shortlisted for multiple UK Agency Awards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playtimepr.com/gossip/hatching-a-plan-for-the-easter-holidays monthly 0.5 2023-04-11 https://www.playtimepr.com/gossip/we-are-good-business-charter-accredited monthly 0.5 2023-04-05 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/dc57f7f0-8f5d-4133-a3c8-3083965c3fb1/Screenshot+2023-04-05+at+12.18.25.png Playtime News - We are Good Business Charter accredited - Make it stand out The ‘10 components’ image from The Good Business Charter website. https://www.playtimepr.com/gossip/playtime-announces-new-senior-team monthly 0.5 2022-06-28 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/e57d4c54-09be-4abc-8054-996370ac9793/Chrissie+Louise+Mary.jpg Playtime News - Playtime announces new senior team - Make it stand out L-R Chrissie Williams, Louise Hathaway and Mary Bobroff - newly-appointed Joint Heads of Consumer Campaigns at Playtime PR https://www.playtimepr.com/gossip/introducing-the-play-group monthly 0.5 2021-09-13 https://www.playtimepr.com/gossip/pr-week-top-150-playtime-bubbles-under monthly 0.5 2021-04-22 https://www.playtimepr.com/gossip/playtime-sponsors-the-toy-projects-play-room monthly 0.5 2021-04-20 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1618926872988-90ZA9VU98V70852GMR3I/The+Toy+Project+Donation.jpeg Playtime News - Playtime Sponsors The Toy Project’s Play Room - As part of our mission to help make the world a more playful place, we’re lending our support to The Toy Project, a charity collecting unwanted toys and giving them to children in need. “I’ve been following The Toy Project’s work for a while now, as they’re based in my old North London stomping ground,” explains Playtime’s Founder, Lesley Singleton, “When I heard they were fundraising for a new play therapy initiative, I leapt at the chance to get involved and help spread the word about the great work they’re doing in the UK and beyond.” We sent Playtime’s roving reporter, Deej Johnson, to have a chat with the charity’s Founder, Jane Garfield… https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1618831436109-XMT7274O3JKKAKKPDA3J/Jane.jpg Playtime News - Playtime Sponsors The Toy Project’s Play Room - The Toy Project is a children’s charity. We collect unwanted toys – new and used – and give them to children who need them. We take referrals from teachers, doctors, social workers and community workers and provide toys all year round to children living in difficult situations. Great! When you say difficult situations, though, what might that include? It would include children living in hostels, children in hospital and those with life-limiting conditions. It includes children of a parent in prison, say, and survivors of trafficking and modern-day slavery; refugees, children living in poverty, and children fleeing domestic violence… We also provide toys to schools, nurseries, hospitals and community spaces. https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1618831871013-JJ9PPB08X5ZY59KU5XG0/image3.jpeg Playtime News - Playtime Sponsors The Toy Project’s Play Room - One of your biggest supporters, though, is Sylvanian Families. How did that come about? We’ve been supported by Sylvanian Families for almost three years now. We made a connection at The London Toy Fair where we have a stand each year. We encourage large toy companies to donate unwanted stock to children in need. When you say unwanted stock, what might that be? That might be end-of-line toys, or stock with damaged boxes, or it could be returned items. Last Christmas Sylvanian Families gave us 25 pallets of toys for children in need. They’re amazing... And this year they’ve donated £4500 to sponsor The Play Room for three months. https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1618831731171-GBCLEW5MC054CSPOKCL7/teddy.jpg Playtime News - Playtime Sponsors The Toy Project’s Play Room - What was your favourite toy as a child? As a child I loved soft toys animals. I had a cat from Hamley’s that was very important to me. He was called Moggy! I confided in him, took him everywhere I went and thought of him as a ‘friend’. I was going to ask if you also had a favourite game… But I’m more concerned to know if you still have Moggy! I do actually! He now lives in a wooden box frame on my wall at home. I wasn’t a big fan of board games, though, no. I preferred drawing and painting. I was also a very bad loser so board games were always off putting – just in case I turned! https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1618832004179-FWAJ9QKC4I471LPAQPVP/toys.jpg Playtime News - Playtime Sponsors The Toy Project’s Play Room - Donating unwanted new toys Donating unwanted used toys Sponsoring a month of The Play Room for £1,500 Setting up a direct debit to support running costs Sponsoring a workshop Providing a workshop Running a workshop Thank you. https://www.playtimepr.com/gossip/imc-toys-vip-pets-tiktok-campaign-goes-viral monthly 0.5 2021-03-03 https://www.playtimepr.com/gossip/playtime-pr-shortlisted-for-prca-national-award monthly 0.5 2020-10-22 https://www.playtimepr.com/gossip/playtime-pr-nominated-for-two-prca-dare-awards monthly 0.5 2020-10-22 https://www.playtimepr.com/gossip/playtime-pr-shortlisted-for-cipr-excellence-awards monthly 0.5 2020-10-22 https://www.playtimepr.com/gossip/playtime-joins-prca monthly 0.5 2020-10-22 https://www.playtimepr.com/gossip/playtime-prs-campaign-for-rorys-story-cubes-scoops-array-of-industry-awards monthly 0.5 2020-10-22 https://www.playtimepr.com/gossip/boppi-smashes-it-with-ladbible-partnership monthly 0.5 2020-10-22 https://www.playtimepr.com/gossip/playtime-pr-expands-global-alliance-network-with-blattertpr monthly 0.5 2020-10-22 https://www.playtimepr.com/gossip/superzings-launch-campaign-scoops-pr-award monthly 0.5 2020-10-22 https://www.playtimepr.com/gossip/playtime-shortlisted-for-three-prca-dare-awards-2018 monthly 0.5 2020-10-22 https://www.playtimepr.com/services daily 0.75 2023-03-22 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/e6836c40-cb3e-481d-a3a8-ddeefacb4ced/iStock-544355528.jpg Services https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/06b2fb39-b2d7-4277-b920-34ab83ca7c7f/iStock-960572426.jpg Services https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/01dd1088-b4dd-4c38-a723-e4eda32a8bc0/IMG_7932.JPG Services https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/765aaebb-5245-4b8e-980d-d4c3a421df90/iStock-1208134833.jpg Services https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1644420574555-A78R1KIZB65KOYE1863N/store.jpg Services https://www.playtimepr.com/alison-short daily 0.75 2020-11-20 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603370940664-TESKCM89SF2XFFA6BV6Z/PlayTime_Alison.jpg Alison Short - Micro-Influencer Manager Creative and tenacious, with a tremendous can-do, attitude, Alison is a straight-talking family PR specialist. With 20 years’ experience and ten years’ managing social-media strategies, she has represented big brands and agencies alike. She’s also a skilled features writer, generating hard-hitting, real-life stories and straight-to-the-point business news. Growing up, her favourite toy was an old wooden farm set around which she drove numerous toy cars. https://www.playtimepr.com/grazyna-wynnegriffiths daily 0.75 2022-07-05 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603371457893-BP82YAL92QBYP7SE9EAF/PlayTime_Graz.jpg Grazyna Wynne-Griffiths - Publicist “What do you want to do when you grow up?”. That was the old-homework question Graz recently found tucked inside a childhood photo album… At the age of 10, Graz had answered it simply by writing, “I will work in fashion”. The answer was both typically direct and entirely prophetic; Graz is now a highly-respected expert in the field of fashion! Having held directorships at numerous high-profile PR companies, Graz also has experience in the Luxury, Travel, Interiors, Childrenswear, Toys, Sports and Celebrity sectors. Growing up, Grazyna’s favourite game was the dot-touching, limb-stretching classic: Twister. https://www.playtimepr.com/contact daily 0.75 2025-10-02 https://www.playtimepr.com/terms-of-website-use daily 0.75 2020-10-21 https://www.playtimepr.com/louise-hathaway daily 0.75 2022-07-05 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603370203914-BE7UV1B1CKSRQ7UR8CCD/PlayTime_Louise.jpg Louise Hathaway - Joint Head of Consumer Campaigns When your past-client portfolio includes LEGO, Disney, and Warner Bros, there’s no doubting your pedigree! Louise has 20 years’ consumer and B2B PR experience working agency-side across a multitude of lifestyle, leisure and FMCG brands. Since 2005, Louise has chosen to specialise in kids, youth, and parenting communications, devising and implementing numerous campaigns for global brands. Growing up, Louise’s favourite toy was the wobble-but-don’t-fall-down classic, Weebles. https://www.playtimepr.com/alex-frith daily 0.75 2020-11-20 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603370684611-JBG4DOSO2OWB97BMHCK4/PlayTime_Alex.jpg Alex Frith - Consumer PR & Events Impresario Alex has a no-nonsense brain that commands strategic creativity for relatable, engaging campaigns. She instinctively knows what works and – just as importantly – doesn’t get distracted by things that don’t. Alex has buckets of consumer PR and event experience, having worked with small independents, and big-brand names such as Hasbro, Nintendo and Virgin Megastores. She also runs her own boutique-PR agency, specialising in comms for pet-lifestyle brands. Growing up, Alex’s favourite toy was the tantalising game of nerve and skill, Kerplunk. https://www.playtimepr.com/michelle-thomas daily 0.75 2022-07-05 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603371552082-U2UTGT7SIHCPOTH60YF1/PlayTime_Michelle.jpg Michelle Thomas - Publicist With solid expertise in media relations, Michelle comes to us with several strings to her bow… She not only has great experience in creative thinking but also campaign implementation. On top of that, Michelle is a self-confessed horror geek! This makes her wonderfully effective in toy-and-game projects with an offbeat edge. Growing up, Michelle’s favourite toy was Swingball! https://www.playtimepr.com/acceptable-use-policy daily 0.75 2020-10-21 https://www.playtimepr.com/lydia-ford daily 0.75 2022-07-05 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603371055867-PU7ZLQ116CTQF4CRIPE5/PlayTime_Lydia.jpg Lydia Ford - Publicist Lydia is a digital wizard! When she’s not selling-in a PR story, she can often be found managing a Google Ad campaign or two… With over ten years' experience working with some incredible lifestyle, leisure and FMCG brands, Lydia has an impressive little-black book of contacts. She has an extensive track record devising and implementing PR campaigns for brands like LEGO, Disney, Warner Bros and Trunki. A proud mum of two, Lydia loves nothing more than to champion an exciting parenting or toy brand and achieve show-stopping results. Growing up, Lydia’s favourite toy was the guess-your-admirer game, Dream Phone! https://www.playtimepr.com/claire-down daily 0.75 2021-05-20 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603371207491-K3JO52QE11E9VNK5AYE7/PlayTime_Claire.jpg Claire Down - PR & Social Media Consultant Meet the woman responsible for making the world’s tallest LEGO Christmas tree! That’s just one of the many creative, show-stopping stunts that Claire has brought to life while managing busy press offices… Claire prides herself on her organisational skills, and has over 13 years’ experience in consumer PR. This includes toy brands such as Bandai, Jumbo Games, LEGO and Build-A-Bear Workshop. She has also completed the award-winning Digital Mums’ strategic social-media marketing programme. Growing up, Claire’s favourite toy was Sylvanian Families. https://www.playtimepr.com/chloe-bailey daily 0.75 2022-07-05 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603371606857-Z0IWTJSESYKPZ33IUIJD/PlayTime_Chloe.jpg Chloe Bailey - Publicist Chloe is an organiser extraordinaire! With 15 years’ experience in Consumer PR for toy, parenting and lifestyle brands, Chloe is also a dab hand at planning events, parties and PR launches. Out of the office, Chloe’s hobbies include painting and art. This is why you’ll often find her in the garden, creating huge art installations with her kids. Growing up, Chloe’s favourite toy was Polly Pocket. https://www.playtimepr.com/kelly-jones daily 0.75 2020-11-20 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603370772360-9WXU72KEEVSL6JIWZAOT/PlayTime_Kelly.jpg Kelly Jones - Nursery, Baby & Celebrity Specialist When it comes to comms, and brand & product marketing, Kelly has been there, done that! Too modest to actually say that, of course, Kelly has great expertise in the baby, preschool and parenting space. Her background in the children’s market spans 15 years, many of them running her own PR agency in the nursery sector. She is also a mum to two young humans, and two boxer dogs. Growing up, Kelly’s favourite toys were Crystal Barbie and Ken. https://www.playtimepr.com/kate-gannon daily 0.75 2020-11-20 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603371139151-65E0T48YH3OGLUIJ58MG/PlayTime_KateG.jpg Kate Gannon - Executive Assistant Kate provides administrative and business support to the Playtime team. As a former PR consultant herself – working on the likes of McDonald’s, O2, B & Q, and Foster’s – plus Executive Assistant to the CEO of one of the UK’s leading agencies, she has the knowledge and tools to solve whatever challenge we throw at her! Her favourite toy when growing up was a Pound Puppy. https://www.playtimepr.com/cookie-policy daily 0.75 2020-10-21 https://www.playtimepr.com/lesley-singleton daily 0.75 2022-01-11 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603369104436-2CJ41CM0D2R3IAGS8U51/PlayTime_Lesley.jpg Lesley Singleton - Founder, Head of Play A down-to-earth approach and tangible, impressive results are the foundation of Lesley’s reputation. With over 20 years’ PR experience – including time in the entertainment and travel sectors – Lesley now specialises in toys and games. Lesley was the overall Winner of ToyNews Woman of the Year 2016, ToyNews PR & Communications Woman of the Year 2016, PRCA’s Industry Leader of the Year 2017, and shortlisted again in 2018. For three consecutive years, Mojo-Nation has featured Lesley in the Mojo 100, the industry’s list of the 100 most-influential people. She has also co-created a number of tabletop games. Growing up, Lesley’s favourite game was Guess Who?. https://www.playtimepr.com/privacy-policy daily 0.75 2020-10-21 https://www.playtimepr.com/chrissie-williams daily 0.75 2022-07-05 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603371372276-EA3BYB84S25IS0PGXLFP/PlayTime_Chrissie.png Chrissie Williams - Joint Head of Consumer Campaigns What does the media want? And what makes a great story? Chrissie answers these questions while spotting opportunities to communicate what clients do, and drive campaigns. Her wealth of PR experience comes from large international PR consultancies, smaller boutique agencies, in-house stints and many years’ freelancing. Chrissie has worked for brands in the luxury and mass markets, and across a variety of sectors. These include Sport Sponsorship, Parenting, Retail, Tourism, Technology, Marine, Food, Organic and Ethical. Her attention to detail and hands-on approach are evident in the fantastic results she achieves. Growing up, Chrissie’s favourite game was the find-the-killer classic, Cluedo. https://www.playtimepr.com/ceriann-smith daily 0.75 2022-01-11 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603369647247-Z3LVWJ1G66C3MB0AVYW6/PlayTime_Ceriann.png Ceriann Smith - Director of Strategy & Creative Appointed to the Board in 2021 after working with Playtime for five years, Ceriann has worked with some of the UK’s leading brands. The list includes Argos, Homebase, Shop Direct and The Co-operative Group. Strategic and creative in equal measure, and with a nose for a solid news story and a particular passion for all things broadcast, Ceriann brings over 15 years’ PR experience to the Playtime team. Growing up, Ceriann’s favourite toy was LEGO. https://www.playtimepr.com/paul-hutchinson daily 0.75 2021-05-20 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603371681131-J0UBF0283ZYKGPTMUFVO/PlayTime_Paul.jpg Paul Hutchinson - Social Media Manager Beer. Film. Music. Sounds like a great to-do list! But if you add in law and education, it’s many of the sectors in which Paul has worked. Always passionate about his projects, Paul has over 20 years’ experience in journalism, PR and marketing. He also has his finger on the pulse of all things social media – including our own Instagram account. Growing up, Paul’s favourite toy was – and still is – Lego. https://www.playtimepr.com/deej-johnson daily 0.75 2020-11-20 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1603371745728-RIEXQFEY97QLLB6Q8IR6/PlayTime_Deej.png Deej Johnson - Creative Consultant Deej Johnson is a creative consultant, writer, and author, with three books to his name. For Playtime PR, Deej’s work includes consultations across all clients, copywriting expertise and heavy involvement with Board Game Club. Among his own end clients are Tactic Games, Bananagrams, Mojo-Nation, Harper Collins, Disney Store and ITV Studios. Growing up, Deej’s favourite toy was LEGO. It still is, he assures us, adding that all donations are welcome… https://www.playtimepr.com/testimonials daily 0.75 2023-03-22 https://www.playtimepr.com/clients daily 0.75 2025-04-03 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/f2753231-6c10-4d59-84a0-cc84abfe91e6/Aquabeads.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/f3cbbff2-7922-453e-beba-ace482e5950d/Bandai.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/e2c5f083-dfca-4bfa-a617-c44c48e9528e/Biggies.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/01501c8c-6b0a-44ca-b166-e9377db35a70/Britannica.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/e303b244-0fd5-4d8d-8b61-ce89f2c890a3/casdon-live-playfully-OnWhite.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/c223625c-d016-4467-bc5d-7a8d1656e344/Click-Distribution.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/c525b716-fdcf-4ba7-81a4-ec662681b13f/Connetix.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/7310bc3c-c3f3-4bf4-ba50-63c4010cf979/Disguise.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/52187a3e-3d08-49c2-9bcd-e5599d247723/Edurino.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/a6bd8d68-5548-4cd4-b681-bc08fc9b5733/Epoch.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/2e4af7b5-7087-47d9-8665-1231c09805bb/Exploding-Kittens.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/f4322e67-b0d4-4df6-90e9-1e909ba02360/Format-games.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/61b837e8-9809-43df-a665-2fa320128e0a/Flair.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/f1a90441-a22f-4ce4-9690-72707be5fe3a/Golden-Bear.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/ab4a86b1-a27e-4dd8-8c66-71bb674fda8a/Hape.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/a7fee928-a7d9-4442-9347-5b025ec3320f/Happy-Puzzle.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/31c50e3a-85e5-40cd-b186-16f3ecf83620/Hitster.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/30e5bbab-5fef-4f64-b0c9-4a32eb03732c/Hot-House-Games.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/bac8bb05-f803-4ce7-968a-c2ded1f398b7/Imagination-Gaming.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/36f53c19-dafe-4245-9a90-1451b2c45bee/IMC-Toys.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/16fb7f91-2e2c-47b3-bf88-6e8cd04c9dd0/Jakks.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/55e58fe1-8337-46d1-ba2f-1650b88c4746/Jumbo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/0f5021cd-de1a-4351-8bdb-dbc67d1b8e84/McMiller.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/6e27b380-86a3-4a5d-b583-e72c0f1de843/Moose.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/fa9d5b18-0e7c-4107-a521-bf7dfe8df937/Orchard-Toys.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/aaf47af8-80f4-4c8f-ba02-cd8db980a91f/Panini.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/40e8cf98-69ff-49e8-814d-85e7976d9320/Rainbow-Designs.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/49defc82-ab11-451d-b62a-6da413b77871/schleich.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/5261e8e2-e640-4c06-87d1-81a2f94379d7/Skip-Hop.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/e92fed0b-6350-485e-afb6-a9175c06fbf2/Sylvanian-Families.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/dadcc569-c4c2-407c-8460-e3aaa7b41a0f/Tamagotchi.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/eb2f3b73-9d50-41af-97fd-e1d9397ef50f/Toynamics.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/6b46f060-4acf-43d3-9f90-62e5421846e4/Wow%21-Stuff.jpg Clients https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/48aa49c8-0548-499c-84bd-9cddba6ef621/Zuru.jpg Clients https://www.playtimepr.com/clemmie-turner daily 0.75 2022-07-05 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1616667021407-MYOHWXSADJTJ0UNW4L3U/PlayTime_Clemmie.jpg Clemmie Turner - Account Lead Clemmie’s 15-year PR career spans both brand and agency experience. Previously heading up PR teams for Innocent, Piccolo and Ladybird books, she’s equally at home developing strategies as she is landing quality media coverage. Growing up, Clemmie’s favourite toy was her dolls’ house. https://www.playtimepr.com/team2 daily 0.75 2025-07-29 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656589690794-WIXQ3G0RFWST2RTDLKT5/PlayTime_Lesley.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656589773366-R2E06OV8R2GRRJYNF0X0/PlayTime_Ceriann.png Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656589902733-PZ2VUS2BXL65B4QKTY2I/PlayTime_Louise.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656589933990-B79PW3C4NKHICQ7NAOYR/PlayTime_Chrissie.png Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656590330876-9TCOMM5XD9MNZXP1CP53/PlayTime_Kelly.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656590396055-2BL16KK8O012XL7JADAZ/PlayTime_Claire.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656590411449-OVUXLCVYRJ2FE34CO7NM/PlayTime_Chloe.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656590428287-7G7W4VKUBCI6V5AFT5Z5/PlayTime_Michelle.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656590495210-ZZ7QBCIQOLD8B6WB4XCI/PlayTime_Alex.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656590513049-JGERWL0ATFJ2AU7AUK4R/PlayTime_Graz.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656590592769-T73VYU80OEPWJJ5B21TE/PlayTime_Paul.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656590635673-9TRJL530GHHGRVSTHHEP/PlayTime_Alison.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656590673181-VJ73B0J2TTSICP4RYM3L/PlayTime_Deej.png Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656590794278-UJ4IZEIZQRB1XBM1KME4/PlayTime_KateG.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656591051246-OO5IWR8YYJLUAD3RZ3R8/Philippa.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656591080475-30ND3MOM719ST9G210L2/Sener.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656591051246-OO5IWR8YYJLUAD3RZ3R8/Philippa.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656591051246-OO5IWR8YYJLUAD3RZ3R8/Philippa.jpg Team https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/9ff574da-5d44-470e-8492-3c4449548226/PlayTime_Selina.jpg Team https://www.playtimepr.com/the-play-group daily 0.75 2025-05-28 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1629896463568-V4NTPO2VVQLVY26C0X0S/PlayGroup_Tag_Yellow.png https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1630407846434-Y2IWADH6BVX9K0AKKNE6/SheenaRachel1.jpg https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1630407866009-Y2G4Q0D65D700LWF2FS7/MiriBine%2525252Bneu.jpg https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1615208240821-295HZHHVQALK5CPW79AT/Be+Now+Comms.jpg https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1630055962887-AQIT0307H7U4GAGNUBTY/RossellaLucangelo.jpg https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/b6b82123-33b1-4029-8a8e-8263b55bc0d4/Capture+d%E2%80%99e%CC%81cran+2023-03-13+a%CC%80+13.12.27.jpg https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/183ba0b2-8593-47d2-822b-5c5e4863f007/TeamPhoto.jpg https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/f980299d-368b-4264-88f6-d53ecc6d731e/Ruben+Kwaaitaal+Hidden+Gems+Agency+Mega+Vega+en+Pixies.jpg https://www.playtimepr.com/selina-dangerfield daily 0.75 2022-11-10 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/9ff574da-5d44-470e-8492-3c4449548226/PlayTime_Selina.jpg Selina Dangerfield - Publicist With over 15 years’ experience in toy and game PR, Selina has worked with a smorgasbord of household names, including Warner Bros. Consumer Products, LEGO® Star Wars™, Crayola, Rubik’s and Fuzzy-Felt to name-drop a few. Whether it’s crafting clever copy on the latest toy to hit the shelves, managing a midnight launch event or spotting a coverage opportunity, she has a strong track record of creating and delivering successful consumer and trade campaigns – all with a positive, can-do attitude. A ‘horse girl’ through and through, her favourite toys growing up were Julip model horses. https://www.playtimepr.com/mary-bobroff daily 0.75 2022-07-05 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/903ccbbb-ba3f-4b46-9a98-151f5f16c966/PlayTime_Mary.jpg Mary Bobroff - Joint Head of Consumer Campaigns Mary is our resident entertainment PR specialist. With nearly 20 years of experience, she’s worked on some of the biggest brands in the sector, handling the press office and offering strategic counsel to clients such as BAFTA for the TV Awards, Trinny & Susannah, Gordon Ramsay and Mel & Sue. A publicist at heart she knows what makes a good story, is the ultimate pair of safe hands for media relations and is well-versed in crisis comms. Since becoming a parent, Mary has focused on working with children’s brands, from the relaunch of Thomas The Tank Engine for Mattel, the launch of KIDZ BOP and Port Lymne Reserve. Her favourite toy growing up was her Brown Eyed Rose My Little Pony… but only because her mum wouldn’t let her have a Mr Frosty. https://www.playtimepr.com/prize-draw-terms-libraries daily 0.75 2025-08-06 https://www.playtimepr.com/prize-draw-terms-casdon-2 daily 0.75 2023-07-06 https://www.playtimepr.com/philippa-oakley daily 0.75 2022-10-24 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656591051246-OO5IWR8YYJLUAD3RZ3R8/Philippa.jpg Philippa Oakley - HR Manager As Playtime continues evolving its hybrid model of both employed and independent PR pros, Philippa ensures our people always come first. Dotting the i’s and crossing the t’s of all our HR requirements, Philippa makes sure our team is well looked after, every step of the way. https://www.playtimepr.com/emma-trimble daily 0.75 2022-07-05 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1656591080475-30ND3MOM719ST9G210L2/Sener.jpg Emma Trimble - Account Lead Emma has 20 years’ experience working with big brands nationwide creating exciting and memorable PR campaigns and activations. Emma has worked with toy brands as well as various kid-friendly destinations, including the Legoland Discovery Centre in Manchester and SEA LIFE Centres. Other experience includes working on national retailers, wilko and Magnet, across PR, social and content. Favourite game when she was younger? 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https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1c9daa2c-b6c6-46f2-a485-c6fb778576d5/iStock-1047433548.jpg Playtime FOCUS https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/b1934145-982e-4385-b23b-0a50e93f06de/iStock-1047433684.jpg Playtime FOCUS https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/f9e2c25a-31e5-4d43-8ec7-22ed389d6f4a/iStock-1133860020.jpg Playtime FOCUS https://www.playtimepr.com/influencers daily 0.75 2025-04-03 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1616507216889-BDQ39720N4YG774WRK90/Screenshot+2021-03-23+at+13.42.04.png Influencers https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1604329089605-7J5U40JZYBESXI34ILAC/Zuru-Fanbytes-5-Surprise-full-768x880.jpg Influencers https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/0437e097-46fd-4837-b89d-6f47381a894c/Picture+5.png Influencers https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/bcfa80a9-1028-401a-9d8a-ef91f1330f4f/Picture+4.png Influencers https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/cab45728-6b4d-405a-98c5-ac4a4e0902a2/Picture+3.png Influencers https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/b8161835-a023-49b0-997e-1786caba25e1/Picture+1.jpg Influencers https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/edb2e7bf-55eb-48b9-a9d2-5b172860e828/Picture+6.jpg Influencers https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/81046a2b-0e42-4b0b-b608-9b30b57a1368/Picture+2.jpg Influencers https://www.playtimepr.com/dresstoimpress daily 0.75 2025-06-06 https://www.playtimepr.com/tipsyland daily 0.75 2025-10-15 https://www.playtimepr.com/our-work daily 0.75 2025-06-17 https://www.playtimepr.com/our-work/argos monthly 0.5 2020-11-05 https://www.playtimepr.com/our-work/duggee monthly 0.5 2020-11-05 https://www.playtimepr.com/our-work/rubiks monthly 0.5 2020-11-05 https://www.playtimepr.com/our-work/boppi monthly 0.5 2020-11-05 https://www.playtimepr.com/our-work/storycubes monthly 0.5 2020-11-05 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1604595795752-LYBTI1ZBRWF85T3Y347T/Michael+Rosen.jpg https://www.playtimepr.com/our-work/superzings monthly 0.5 2020-11-05 https://www.playtimepr.com/our-work/zuru-uk-instagram-league monthly 0.5 2021-03-23 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1616507007646-OCLVBQ9RCEGFGTTCSUIA/CookiecrumblesUK.png Our Work - ZURU: UK Instagram League - In a nutshell When one of the world’s leading toy manufacturers tasked us with improving its micro influencer programme, we developed a strategy to complement an already successful, sociable brand. Having established a strong approach within the Australasian market, ZURU was looking to replicate this by evolving its focus from search channels such as YouTube, to visual social platform, Instagram, with the aim to create a family account database in each of its key territories. https://www.playtimepr.com/our-work/vip-pets-mini-fans-catwalk-takeover monthly 0.5 2022-02-09 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/b349c8a8-55e8-468b-8efe-7cf4b4c217d7/all+pics-17.jpg Our Work - VIP Pets Mini Fans Catwalk Take-Over https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/0b3c179d-6de1-4b1e-9488-149b7b9f1ec3/all+pics-11.jpg Our Work - VIP Pets Mini Fans Catwalk Take-Over https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/27888bec-c1ad-490b-a6c3-9de1da0c04fb/all+pics-6.jpg Our Work - VIP Pets Mini Fans Catwalk Take-Over https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/1616503814039-ERXQ5552XO78MY7W12LN/all%2Bpics-59.jpg Our Work - VIP Pets Mini Fans Catwalk Take-Over - In a nutshell How do you begin to make the coolest of pocket-sized pet dolls, even cooler? That was the challenge for IMC Toys’ new collectables range VIP Pets and their diminutive devotees, VIP Pets Mini Fans. These cool, crazy pet dolls share a strong passion for hair fashion and love to experiment with latest styles on their extra-long hair. With that in mind, where could these most stylish of dolls take centre stage to show off their sass and the very coolest of creations? Approach Spring forward to London Fashion Week - THE most iconic event in the fashion calendar. Marry this with the approach to visually dial-up creative empowerment and demonstrate how nothing quite completes an outfit like a super-cool hairstyle. Then, drop this into a glamorous and influential environment to target and reach a diverse and inclusive kid audience. The result? Mini Mode: Global Kids’ Fashion Week. https://www.playtimepr.com/our-work/the-launch-of-magic-mixies monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/525b010e-e760-41cc-877c-d43c74ab7b61/MAGIC+MIXIES+FROM+MOOSE+TOYS.+RRP+%C2%A369.99.png Our Work - Making the magic happen: The Launch of Magic Mixies - In a nutshell The objective for Magic Mixies was clear: Be one of the top toys under the Christmas tree in 2021. With a very strict embargo and limited sales window, Playtime devised a strategy that left no-stone turned – kicking off with an exclusive, virtual launch to whet the appetites of key editors, producers and journalists and seeing it through with hard-core media relations, an in-store event and top-tier influencer activity. On 22nd December, The NPD Group revealed the all-important top 10 best-selling toys in the last week of sales data published pre-Christmas. Magic Mixies ranked 6th in the list. https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/4609a7c4-d9bf-404e-8bab-7041ce3aed4e/Picture+2.png Our Work - Making the magic happen: The Launch of Magic Mixies - Approach and Execution The hottest ticket in town Magic Mixies deserved a magical launch event – an engaging experience that was more than just a product demo. Key to this was the right host. Step forward prime-time entertainer and magician, Stephen Mulhern. His magical expertise gave the launch credibility and his entertainment prowess lifted the overall experience of the product. https://www.playtimepr.com/our-work/surprising-the-nation-with-mama-surprise monthly 0.5 2025-04-03 https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/db5246de-6454-416a-84a8-3ff674a384ae/26410_LLP_S1_MAMA_SURP_PSET_L_FEP.jpg Our Work - Surprising the nation with Mama Surprise - In a nutshell Launch a toy mummy guinea pig that ‘gives birth’ to three babies over a period of 21 hours, the Playtime team were asked. Drive coverage, content, and fame for this brand-new toy from Moose Toys, make it best-seller for Christmas and secure spots on the most-wanted lists for the most wonderful competitive time of year. No problem we said! The requirements were huge, but the Playtime team knew exactly how to go about generating excitement for – and awareness of – the innovative new toy, giving it the festive focus needed to help it stand out from the hundreds of other toys competing for a place under the tree at Christmas 2022. (Spoiler alert: Mama Surprise was subsequently named #4 top-selling new toy*) https://images.squarespace-cdn.com/content/v1/5f903bc62b523a40e7985b78/5ebfb8b2-4d97-49f6-b5b1-51c9dd141afa/26410_LLP_S1_MAMA_SURP_PSET_O_FEP.jpg Our Work - Surprising the nation with Mama Surprise - Brief/Objectives Mama Surprise is part of the Little Live Pets (LLP) brand which evokes wonderment, joy and attachment for children. LLP is famous for creating unique toys that come to life – they move, act or sound like the real thing! 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