Magic Box Toys enlists Playtime PR

Collectable toy specialists, Magic Box Toys has hired Playtime PR to handle its UK trade and consumer PR, and social media on an ongoing basis from July 2017.

Responsible for phenomenally successful playground crazes including Zomlings, Star Monsters and Gogo’s Crazy Bones, Magic Box Toys has tasked Playtime with revamping their social media strategy as well as implementing a heavyweight PR campaign to support the launch of Zomlings Series 6 in late August.

Ben Harper of Magic Box Toys comments, “At Magic Box Toys, we specialise in building our own brands to create new trends in the collectable toy market – we know our niche well, and it certainly seems as though we’ve picked a PR agency that knows theirs too! We wanted a team that could offer a strategic-yet-creative approach to our launch marketing campaigns, whilst also maintaining momentum and engagement with our customers year-round. They demonstrated a solid respect for our business model, the Zomlings brand and our approach – the programme they’ve put forward perfectly complements our other marketing activities and I’m looking forward to seeing that leap into action. Much like our products, I found their proposal to be filled with imagination and surprise, it feels like a great fit.”

Playtime’s Founder & MD, Lesley Singleton, adds, “We were fascinated by Magic Box Toys’ business model plus the pocket money appeal of their properties, and it will be really interesting to work with the brand on such fast-moving launches. Zomlings Series 6 has a lot of fun in store for young fans and we’re excited about bringing that to life through engaging content and tactical executions.”


Brit celebs go bananas for Bananagrams

A host of British celebrities have been going bananas for the word game phenomenon, Bananagrams. The addictive game, already a hit with international stars including Kristen Bell, Scarlett Johansson, Cindy Crawford and Kelly Clarkson, is gathering a following on this side of the pond after its most successful year since launching in London seven years ago.

Xtra Factor presenter Caroline Flack called it the “Best game I’ve ever played”, while pop starlet Cher Lloyd agreed it was the “best game ever”. Former Dr Who and I’m a Celeb star Colin Baker became hooked after playing the word game during panto intervals with co-stars CBeebies favourite Chris Jarvis and Benidorm‘s Asa Elliott. Dame Judi Dench is another Brit star who is so hooked on the game that she now takes it on set to play with cast and crew between takes.

Over in the States, the game is a staple on the Kennedy compound and has been featured on numerous nationwide TV shows including Saturday Night Live, The Ellen DeGeneres Show and Good Morning America.

Requiring no pencil, paper or board, Bananagrams comes in a small portable banana-shaped pouch and is perfect fun for kids from 7 – 107 years-old, at home or on the go. Created by a word game-obsessed family of three generations, Bananagrams is a labour of love that that has quickly become an international sensation, selling more than six million units in 31 different countries.

Bananagrams (RRP £14.99) is available to buy on the High Street at independent toy and book stores as well as John Lewis, WH Smith, Waterstones, Tesco, Sainsburys, Waitrose and online at, and Visit for more information.


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Shift the Xmas excesses with a Universal fitness DVD

December was a hectic month, not just getting things ready for a magical Christmas with the kids, but also working with Universal Pictures and two other publicists to promote thhe brand new celebrity fitness DVDs from Nadia Sawalha and Corrie’s Debbie Rush and Beverley Callard. Part of my remit is online and so Facebook Fan Pages have been launched for all three titles, as well as YouTube channels to showcase trailers and extracts from the DVDs.

It’s the perfect time of year, of course, to launch these DVDs, so if you’re keen to make shifting the extra Christmas lbs one of your New Year’s resolutions, why not take a peek at the trailers below and order your favourite