A campaign devised and delivered by toy PR specialists, Playtime PR, for Asmodee UK’s Rory’s Story Cubes brand has been recognised with a number of accolades from the PR industry. The campaign, built around National Storytelling Week, focused on the struggle some parents have when trying to conjure up stories from scratch for their children.
To front the campaign we looked for someone with great credibility. It needed to be someone that would not only support the awareness objective, but also give us opportunities to produce content that met the gameplaying criteria. In A Nutshell… Monster, teepee, castle, tree; book, star, key and giant bee… With 54 pictures on nine [...]