All the assets for Playtime PR’s client brands at London Toy Fair 2019. The team is excited to be looking after a record number of our toys and games clients at London Toy Fair 2019. Our online Press Centre contains all the news and images relating to our clients’ products – from coding robots to [...]
Basic Fun UK – home of the K’NEX construction toy brand, Fisher Price retro toy range and classic My Little Pony brand – has appointed specialist toys and games agency, Playtime PR, on a retained basis in the UK. With an immediate start, Playtime will work closely with the UK and US teams to manage [...]
New deal will provide Playtime’s clients with access to blattertPR’s services in Germany, as well as existing territories of UK and USA. Playtime PR – the UK-based specialist PR agency for brands in the toys, games and childhood sector – is forming an alliance with blattertPR, a similarly-specialist PR agency based in Frankfurt, Germany. The [...]
Global leader in educational toys, Learning Resources, has appointed specialist toys and games agency, Playtime PR, on a retained basis in the UK. Working closely with the Learning Resources Ltd team in the UK, Playtime will implement campaigns spanning consumer media relations, events and influencer engagement to drive the brand’s key mission: to help kids [...]
Series 1 Launch named “Integrated Campaign of the Year” at PRCA Dare Awards The strategic 360-degree communications campaign, which launched Magic Box Toys’ new collectible range SuperZings: Rivals of Kaboom and resulted in sales of more than half a million units within the first month, has been awarded a PRCA Dare Award. The campaign, created [...]
Topps has hired specialist toys and games PR agency, Playtime PR, to manage PR activity for the 2018/19 season of Match Attax. Handling both consumer and trade media relations, influencer outreach programmes and PR support for the extensive calendar of Match Attax live consumer events across the UK, Playtime will work with Topps from September [...]
Playtime PR will be representing a number of brands showcasing our top toys for Christmas 2018 at ‘Christmas in July’ which takes place 11-12 July at Victoria House, Bloomsbury Square, London. Click here to access the Media Centre.
Asmodee UK has hired specialist toys and games PR agency, Playtime PR, to handle consumer PR and media relations on an ongoing basis. The agency has previously worked with Asmodee UK on a number of ad hoc projects, including the highly successful Blogger Board Game Club initiative which is soon entering its second year. Working [...]
ROLLPLAY, manufacturer of children’s ride-on vehicles, launches under its own brand in the UK this month. Signaling its commitment to the UK market, ROLLPLAY has hired Playtime PR to oversee all UK trade and consumer PR activity on an ongoing basis. For more than 20 years, the company has been combining quality and technical knowhow [...]
We’re celebrating here at after landing three places on the shortlist for this year’s PRCA Dare Awards in the South East & East Anglia region Recognising the phenomenal results of our launch campaign for Magic Box Toys’ SuperZings brand, Playtime is shortlisted in the Integrated Communications Campaign of the Year. We’re also nominated for Small [...]
Magic Box Toys is celebrating the outstanding launch success of brand new collectible range SuperZings: Rivals of Kaboom following a strategic 360-degree communications campaign which resulted in sales of more than half a million units within the first four weeks. Focusing on activity which targeted parents and young children in the UK, the marketing strategy [...]
New deal will provide Playtime’s clients with access to Southard Freeman’s PR services in the USA Playtime PR is forming an alliance with Southard Freeman Communications, an award-winning communications agency with offices in New York and New Jersey. The deal provides Playtime’s clients with access to Southard Freeman’s expert PR services in the USA. Similarly, [...]
