News Archives - Playtime PR

The Real Meaning Of Christmas… In July

Playtime PR News adminSeptember 27 | 11:05 AMChristmas in July, News, Opionion, Toyworld

Written in response to an opinion piece by Jim Hawker, published in the August 2019 issue of ToyWorld magazine Often when I hear a point of view that’s completely different from my own, it’s of great interest as I usually feel there’s something to be learnt from new perspectives. Occasionally, however, I just feel bemused,

Christmas In July Festival 2019

Playtime PR News adminJuly 4 | 6:04 PMChristmas in July, News, Playtime PR

All the assets for Playtime PR’s client brands at the Christmas In July Festival 2019. The team is excited to be looking after a record number of our toys and games clients at the Christmas In July Festival 2019. Our online Press Centre contains all the product information and images relating to the products we’re [...]

London Toy Fair 2019 Press Centre

Playtime PR News adminJanuary 22 | 10:00 AMLondon Toy Fair 2019, News, Playtime PR

All the assets for Playtime PR’s client brands at London Toy Fair 2019. The team is excited to be looking after a record number of our toys and games clients at London Toy Fair 2019. Our online Press Centre contains all the news and images relating to our clients’ products – from coding robots to [...]

Basic Fun UK Appoints Playtime PR As Retained Agency For All Brands, Including K’NEX

Playtime PR News adminDecember 6 | 1:19 PMBasic Fun UK, K’NEX, News, Playtime PR

Basic Fun UK – home of the K’NEX construction toy brand, Fisher Price retro toy range and classic My Little Pony brand – has appointed specialist toys and games agency, Playtime PR, on a retained basis in the UK. With an immediate start, Playtime will work closely with the UK and US teams to manage [...]

Playtime PR Expands Global Alliance Network With blattertPR

Playtime PR News adminNovember 12 | 5:19 PMblattertPR, News, Playtime PR

New deal will provide Playtime’s clients with access to blattertPR’s services in Germany, as well as existing territories of UK and USA. Playtime PR – the UK-based specialist PR agency for brands in the toys, games and childhood sector – is forming an alliance with blattertPR, a similarly-specialist PR agency based in Frankfurt, Germany. The [...]

Learning Resources Appoints Playtime PR As Retained Agency For The UK

Playtime PR News adminOctober 10 | 11:07 AMLearning Resources, News, Playtime PR

Global leader in educational toys, Learning Resources, has appointed specialist toys and games agency, Playtime PR, on a retained basis in the UK. Working closely with the Learning Resources Ltd team in the UK, Playtime will implement campaigns spanning consumer media relations, events and influencer engagement to drive the brand’s key mission: to help kids [...]

SuperZings Launch Campaign Scoops PR Award

Playtime PR News adminAugust 28 | 11:14 AMNews, Playtime PR, PRCA Dare Awards, SuperZings

Series 1 Launch named “Integrated Campaign of the Year” at PRCA Dare Awards The strategic 360-degree communications campaign, which launched Magic Box Toys’ new collectible range SuperZings: Rivals of Kaboom and resulted in sales of more than half a million units within the first month, has been awarded a PRCA Dare Award. The campaign, created [...]

Topps Appoints Playtime PR For Match Attax Season 2018/19

Playtime PR News adminAugust 28 | 11:04 AMMatch Attax, News, Playtime PR, Topps

Topps has hired specialist toys and games PR agency, Playtime PR, to manage PR activity for the 2018/19 season of Match Attax. Handling both consumer and trade media relations, influencer outreach programmes and PR support for the extensive calendar of Match Attax live consumer events across the UK, Playtime will work with Topps from September [...]

Christmas In July

Playtime PR News adminJuly 10 | 3:56 PMChristmas in July, News, Playtime PR

Playtime PR will be representing a number of brands showcasing our top toys for Christmas 2018 at ‘Christmas in July’ which takes place 11-12 July at Victoria House, Bloomsbury Square, London. Click here to access the Media Centre.

Asmodee UK Names Playtime PR As Retained Agency

Playtime PR News adminJuly 9 | 10:25 AMAsmodee, Asmodee UK, News, Playtime PR

Asmodee UK has hired specialist toys and games PR agency, Playtime PR, to handle consumer PR and media relations on an ongoing basis. The agency has previously worked with Asmodee UK on a number of ad hoc projects, including the highly successful Blogger Board Game Club initiative which is soon entering its second year. Working [...]

ROLLPLAY Launches In The UK & Hires Playtime PR

Playtime PR News adminApril 23 | 2:04 PMNews, Playtime PR, ROLLPLAY

ROLLPLAY, manufacturer of children’s ride-on vehicles, launches under its own brand in the UK this month. Signaling its commitment to the UK market, ROLLPLAY has hired Playtime PR to oversee all UK trade and consumer PR activity on an ongoing basis. For more than 20 years, the company has been combining quality and technical knowhow [...]

Playtime Shortlisted For Three PRCA Dare Awards 2018

Playtime PR News adminApril 23 | 1:35 PMNews, Playtime PR, PRCA Dare Awards 2018

We’re celebrating here at after landing three places on the shortlist for this year’s PRCA Dare Awards in the South East & East Anglia region Recognising the phenomenal results of our launch campaign for Magic Box Toys’ SuperZings brand, Playtime is shortlisted in the Integrated Communications Campaign of the Year. We’re also nominated for Small [...]