Worlds Apart returns to Playtime PR for new game launches

Worlds Apart has returned to toy and games PR specialists, Playtime PR, to handle the UK launch of Woofy Woops and Spin to Sing.

These two app-enabled games from Worlds Apart show a commitment to this category after a hugely successful inaugural launch into it with their sell-out SelfieMic™ last year.

To complement the robust marketing campaign in place the Playtime PR remit is to further drive both titles into the nations psyche. A combination of influencer engagement, product placement, proactive news generation and media relations has been created to ensure exactly that.

Woofy Woops is a hilarious family game where reactions to the action of the canine are captured on a smartphone. Selecting its victim at random the canine and the app-powered play creates slow-motion footage of his cocked-legged decision to be shared and create smiles aplenty.

Spin to Sing is a multi-player karaoke style game with each singer taking a turn on the microphone, recording their performance and others voting on how well they did. A selection of jeopardy cards give a twist to the game and, at the end, everyone gets to watch a montage of the best bits.

Logan Stone, Senior Brand Manager at Worlds Apart commented: “The launch of these two new games is a strong marker for us showing a big investment into this space. After such a phenomenal job on the SelfieMic™ campaign in 2016 we’re delighted to be back with such a passionate and knowledgeable team for our next move. Their creativity on the briefs were really impressive, there was really no thinking twice about getting them back on-board”.

Playtime PR’s Managing Director, Lesley Singleton, adds, “We’re thrilled to be back working on what we see as an evolution in gaming. These two tiles are packed with innovation and together with the talented team at Worlds Apart the entire team are looking forward to getting on with our task.”

Playtime picked by Worlds Apart to launch SelfieMic

Toy company Worlds Apart has selected toys and games PR specialists, Playtime PR, to handle the UK launch of SelfieMic™.

Remarked as one of the most exciting toy reveals at Hong Kong, Nuremberg and New York toy fairs, SelfieMic™ is due to hit toy aisles worldwide from July and is set to be one of the year’s most popular new toys.

Combining innovation, technology and hot trends, SelfieMic™ allows children to create their own music videos from home. With a worldwide patent in application, the product features a ‘selfie stick’ with a working karaoke microphone, ear piece and music app. Children record their own voice or lip sync to their favourite songs and create music videos on their smart phone which they can share with their friends – no camera crew required.

Complementing the heavyweight marketing campaign in place for SelfieMic™ in the UK, Playtime PR’s remit will encompass launch media relations, product placement and influencer outreach targeting both parents and children.

Worlds ApartLogan Stone, Senior Brand Manager at Worlds Apart commented: “The launch of SelfieMic™ this summer is a huge focus for us and we knew we had to invest in a strong PR campaign for 2016. Their toy credentials and expertise, paired with a dynamic proposal and wonderful enthusiasm for the product meant Playtime PR was the clear choice to ensure a successful and exciting UK launch for SelfieMic™.”

Playtime PR’s Managing Director, Lesley Singleton, adds, “When the team first set eyes on the brief, we knew we simply HAD to work on this campaign! SelfieMic™ is innovative, cool and bang on-trend, and we had lots of ideas about how to bring that to life for both key audiences. We’re excited to be working with the team at Worlds Apart who have created something immensely fun and relevant – we can’t wait to get cracking, and we’re confident our results will help cement SelfieMic™’s position as one of 2016’s top-selling toys.”

Exploding Kittens’ UK distributor, Morning Family, chooses Playtime PR

Morning Family

After securing the exclusive rights to distribute Exploding Kittens in the UK and Europe, French board games distributor and publisher – Morning Family – has handed its UK trade and consumer PR account to Playtime PR.

Founded in 2011, Toulouse-based Morning Family publishes and distributes a carefully-selected portfolio of games throughout Europe. Supporting all titles with innovative communications plans, the company has now enlisted the expertise of games PR specialists, Playtime PR, in the UK and is set to unveil a raft of new and licensed titles during 2016, which will see Morning Family firmly established as a serious player in the UK market.

Exploding Kittens

The company will distribute the first edition – complete with miaowing box – of the card game that made history when it became Kickstarter’s biggest success story. In addition, Morning Family will also translate Exploding Kittens for non-English-speaking European markets including Germany, Spain, France, Belgium and Switzerland.

Comments Tim Dumain, CEO of Morning Family, “Exploding Kittens is one of the most exciting games to burst onto the global scene in recent times and we’re thrilled to be bringing it to retailers in the UK and throughout Europe.”

“Our young and energetic team is constantly seeking out titles that reflect our own ethos and personality – dynamic, disruptive and fun games which offer both quality game-play mechanics and longevity. We pride ourselves on publishing and distributing games with real substance, for all different types of table-top player. Every single person at Morning Family lives and breathes the games we represent, whether it’s the titles we’ve published ourselves – like Gobbit or Kumo Hogosha – or families of games we distribute for others like Stonemaier. Exploding Kittens is going to be an absolute labour of love for us all.” 

Magical launch event for The Irish Fairy Door Company

Journalists from a range of national newspapers, magazines and online blogs as well as the toy trade media and a number of celebrity mums enjoyed a magical afternoon tea with their children in London today, to celebrate the arrival of The Irish Fairy Door Company in the UK.

Celebrity mums Imogen Thomas, Laura Hamilton and Emma Stephens joined the journalists and bloggers at the exclusive event in an enchanted woodland-themed bar hidden in an exclusive West End eaterie. Entertained by two human fairies, guests were treated to a sumptuous champagne afternoon tea whilst they learned more about The Irish Fairy Door Company from co-founder, Niamh Sherwin-Barry.

The event celebrated the launch of the company which helps fairies relocate into human homes with its range of high quality handmade wooden Irish fairy doors. Addressing the guests at the start of the event, Niamh explained, “We’ve already re-homed 150,000 fairies in just 18 months and we need your help to find homes for even more of our winged friends.”

Lesley Singleton of Playtime PR, who organised the event, commented, “We’re so pleased with the success of the launch event. We attracted a healthy mix of national publications, the all important trade media, a number of high profile lifestyle and parenting bloggers who boast a quality online presence, plus a handful of VIP mums who absolutely loved the product. The celebration secured branded exposure in the Mail Online, Reveal and OK! Magazine, and the social media engagement has been phenomenal. The event was a key part of our plans to help The Irish Fairy Door Company make a big splash in the UK and was also the most perfect platform to unveil the new premium packaging, which generated a huge amount of positive feedback.”

The exquisite fairy doors are available in a variety of colours and styles (RRP £20). There are also stunning vinyl decals and add-ons, such as fairy doormats and washing lines with either male or female clothing, available to enhance the fairy home from just £3.99.

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About The Irish Fairy Door Company

The Irish Fairy Door Company was created 18 months ago by life-long friends Niamh Sherwin Barry and Aoife Lawler, along with their husbands Oisin and Gavin. Their high quality, handmade wooden doors are available in a variety of colours and styles. There are also stunning decals and add-ons such as fairy doormats and washing lines available to enhance the fairy home. Those who purchase a fairy door are encouraged to register their fairy’s name online, which subsequently unlocks regularly updated content to continue the magic beyond the point of installation. Exclusive stories, play ideas and messages are delivered from Fairy Valley via email, the website and an app. This product is recommended by the Good Toy Guide.

The Irish Fairy Door Company hires Playtime PR

Playtime PR welcomes The Irish Fairy Door Company!

Heralding their rapid expansion into the UK market, The Irish Fairy Door Company has hired specialist toys and games PR agency, Playtime PR, to spearhead a proactive campaign to launch and support the range in 2015. Working closely with the exclusive UK distributor, Ackerman International, the team at Playtime PR will handle all aspects of the brand’s launch and ongoing PR needs this year.

The Irish Fairy Door Company imageCreated by life-long friends Niamh Sherwin Barry and Aoife Lawler, along with their husbands Oisin and Gavin, The Irish Fairy Door Company helps fairies relocate into homes and gardens all over the world by creating beautiful high quality handmade Irish fairy doors which can be installed virtually anywhere. What’s more, the creative team behind the brand ensures that the magic continues long after the fairy has moved in, with ongoing magical ideas and stories delivered to children and parents who register their fairy, via the Magical Matters website and app.

“We’re over the moon to be working with such a creative and magical company,” comments Playtime PR’s Lesley Singleton, “The team and I worked hard on devising a campaign which would reflect the true magic of the brand, whilst also addressing the complex need to tell the story beyond the physical product. The Irish Fairy Door Company sells so much more than beautiful handcrafted doors and decals – they’re selling a story, a dream and an ongoing relationship which makes genuine magic between parent, child and fairy possible. It’s certainly going to be a lot of fun bringing that to life! It’s exciting to be working with such a passionate team in Ireland and also with Ackerman International who clearly share in that enthusiasm.”

Niamh Sherwin Barry, Director at The Irish Fairy Door Company says, “We are incredibly passionate about our business. We believe that there is no other product on the market that represents the magical journey both the child and adult go on once they have a fairy come to live in their home. From the moment that magic key disappears the imagination ignites for the whole family, and having a continuous flow of magical content just enhances the experience further. We have been very successful to date in Ireland with bringing our products and concept to life. Of course the UK is our next stop and finding the right PR partner was extremely important to us. Lesley and her team blew us away with their genuine understanding of what and who we are, so there was an instant connection. We really believe that the guys at Playtime PR are going to be fundamental in helping us find as many human homes for fairies as possible in the UK!

The Irish Fairy Door Company was created just 18 months ago and has already seen sales in excess of 150,000 doors in 150 different countries. The range is distributed in the UK exclusively by Ackerman International. All trade enquiries: or 01279 408 208.

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