Worlds Apart has returned to toy and games PR specialists, Playtime PR, to handle the UK launch of Woofy Woops and Spin to Sing.
These two app-enabled games from Worlds Apart show a commitment to this category after a hugely successful inaugural launch into it with their sell-out SelfieMic™ last year.
To complement the robust marketing campaign in place the Playtime PR remit is to further drive both titles into the nations psyche. A combination of influencer engagement, product placement, proactive news generation and media relations has been created to ensure exactly that.
Woofy Woops is a hilarious family game where reactions to the action of the canine are captured on a smartphone. Selecting its victim at random the canine and the app-powered play creates slow-motion footage of his cocked-legged decision to be shared and create smiles aplenty.
Spin to Sing is a multi-player karaoke style game with each singer taking a turn on the microphone, recording their performance and others voting on how well they did. A selection of jeopardy cards give a twist to the game and, at the end, everyone gets to watch a montage of the best bits.
Logan Stone, Senior Brand Manager at Worlds Apart commented: “The launch of these two new games is a strong marker for us showing a big investment into this space. After such a phenomenal job on the SelfieMic™ campaign in 2016 we’re delighted to be back with such a passionate and knowledgeable team for our next move. Their creativity on the briefs were really impressive, there was really no thinking twice about getting them back on-board”.
Playtime PR’s Managing Director, Lesley Singleton, adds, “We’re thrilled to be back working on what we see as an evolution in gaming. These two tiles are packed with innovation and together with the talented team at Worlds Apart the entire team are looking forward to getting on with our task.”