PR & Press Office
Our expertise is in generating exposure for brands and products, particularly toys and games, in national and regional print media, broadcast and online (trade and consumer). Some brands hire us year-round, others for ad hoc projects linked to a new product or service launch. Either way, the focus is on clear, meaningful media relations campaigns which deliver excellent press results tailored to your key audiences.
However, we don’t do dull. Yes, we do the ‘bread and butter’ PR in the form of a press office function which oversees consistent, sustained messaging (see below), but let’s also get your brand pushing boundaries, changing perceptions and trying something new. Experiential PR on the ground, in the playground, in viral form. We’ll thrash out creative ideas together and make your communications stand out by straying from the dreaded ‘path of how things are done’.
Playtime PR can implement a complete press office function, which ensures a sustained and consistent tone of voice through all media communications. It provides a central point of contact for the media and acts as a distribution centre for press information, images, sample product and content, managing all media lists and maintaining a log of all press contact. The aim is to ensure that every possible opportunity is exploited to its fullest. And, in many cases, to ensure the product gets into the right hands, at the right time.
In addition, the following areas fall under the press office remit:
- Forward features monitoring
- Proactive feature pitching, news creation, product announcements and calendar hook PR
- Promotion and competition management – from securing the space through to prize fulfilment
- Campaign administration