Playtime PR Expands Global Alliance Network With blattertPR

Playtime PR Expands Global Alliance Network With blattertPR

New deal will provide Playtime’s clients with access to blattertPR’s services in Germany, as well as existing territories of UK and USA.

Playtime PR – the UK-based specialist PR agency for brands in the toys, games and childhood sector – is forming an alliance with blattertPR, a similarly-specialist PR agency based in Frankfurt, Germany.

The strategic move ensures Playtime’s clients have access to expert PR solutions in even more global territories, after another relationship with award-winning agencies in New York and New Jersey – Southard Communications and Freeman Public Relations – was announced in March of this year.

It also means blattertPR’s clients have an expert PR solution in the UK – indeed the two agencies already share a client brand, ROLLPLAY, which launched in the UK earlier this year. Through collaboration, the agencies know they can better serve existing and future clients with needs in both the UK and Germany, by providing deeper localised insight and culturally-sensitive, tailored campaign replication.

Commenting on the alliance, Lesley Singleton, Founder and Managing Director of Playtime PR says, “blattertPR is a fast-growing, expert PR agency with a similar approach and attitude to Playtime. Having worked with Miriam and her team this year on the UK launch of ROLLPLAY and after meeting at Essen Spiel to discuss the options further, it’s clear that our values and work ethic are aligned, and that blattertPR is our perfect partner agency in Germany. I’m excited to see our global alliance network growing with this third relationship in such a key territory for our brands, especially after such positive client feedback to our USA alliances earlier this year. These collaborations benefit not only our agencies, but all our client brands too.”

Miriam Blattert, Founder and Managing Partner of blattertPR, says: “We are looking forward to our alliance with Playtime PR. We will build on our successful European launch of ROLLPLAY this year and will enjoy further collaborations spanning the German and UK markets in the future. Our agencies are perfectly-matched, having both built up a great network in the same sectors and vast experience – this gives us the perfect partner if any client needs PR support in UK. blattertPR has been growing through recommendations over the past decade, thanks to our quality PR service and great results alongside a strong price-performance ratio, just like Playtime PR.”

Playtime PR was established in 2014 and has grown to a team of 14, with retained toy clients including Asmodee, Bandai, Jazwares, ZURU, Tactic, Thames & Kosmos, Learning Resources and John Adams’ Rubik’s Cube, Othello, Rummikub and Triominos. The agency has been recognized with a number of PR awards, including the PRCA’s Industry Leader of the Year 2017 for MD Singleton, and campaign awards for work carried out on behalf of clients Magic Box Toys, BBC Worldwide and Worlds Apart.

Miriam Blattert founded blattertPR in 2009 and runs the PR agency based in the heart of Frankfurt together with her sister Sabine Blattert-Hardwiger. The team of five focuses on toys, childhood and lifestyle products. Their tailor-made concepts help clients achieve long-term success for their brands through PR, social media, influencer relations and events. blattertPR is proud to stand for passionate, authentic, reliable and effective work, just like Playtime PR. Current clients include inter alia, ROLLPLAY, SMART Toys and Games, Monchhichi and Flippo Kids.