Playtime Joins PRCA
Playtime PR is proud to announce that it is now a Corporate Member of the Public Relations and Communications Association (PRCA).
The PRCA is the world’s largest PR professional body, representing over 30,000 practitioners and more than 400 consultancy members from around the world, including the majority of the top 150 UK consultancies. It promotes all aspects of public relations and communications work and seeks to raise standards across the industry.
Founder and managing director of Playtime, Lesley Singleton, said: “It feels to me that the PRCA is really evolving and much more relevant to our business now than ever before. Virtual Agencies like ours are proving to be key players in the PR industry and I want to ensure our team has access to the wealth of resources, training and events offered by the PRCA so that we can continue attracting great brands and delivering brilliant campaigns.”
She added: “After six years of continual growth, I’m confident our membership is going to help take the agency to the next level and further cement our reputation as the best agency for toys and games brands.”
Francis Ingham, PRCA director general, said: “I’d like to extend a warm welcome to Playtime, our latest corporate member. Lesley and her team’s decision to come on board with us demonstrates the great value our membership provides to agencies with hybrid location and flexible working models. I look forward to seeing the agency take full advantage of the training and networking opportunities.”