Lottie Dolls Blogger Brownie Pack
Playtime PR, working with Arklu and Lottie Dolls, has created the Lottie Dolls Blogger Brownie Pack.
Since Lottie’s launch in August 2012, the collection of dolls and accessories are now on sale in over 30 countries, have won 35 international toy awards and were 2017 finalists in the US Toy of the Year Awards (TOTY). Lottie, Finn and friends are stocked in over 3,000 stores worldwide.
Lottie, Finn and Friends are inspired by real kids. Arklu believe that childhood should be an inclusive place where every child belongs regardless of gender, ethnicity or ability and aim to reflect that in their collection. Six of the Lottie products to date have been inspired by ideas from real children.
When launching the Lottie brand, Arklu’s vision was to create a range of dolls that would empower children to be themselves, to be imaginative and adventurous and – most of all – to have fun. Developed alongside British academics; Lottie and Finn are proportionate to a nine-year-old child, the dolls look and act how a real child would.
To launch the brand new Lottie Brownie Doll, Playtime PR has invited a collective of family bloggers from all over the UK to join the Lottie Dolls Blogger Brownie Pack. We’re tapping into the nostalgia of adults who used to be Brownies and encouraging them to share retro pictures and memories of themselves as Brownies over the summer months June-August 2017.
The bloggers are sent Lottie Brownie Dolls and xx gift cards, which they can then review and/or use as giveaways for their readers and social media followings. We provide these items to the bloggers, and we encourage them to share their unbiased thoughts and feedback with their readers and followers. We also ask the Lottie Blogger Brownie Pack members to ensure their readers are aware that they have been provided with the product free of charge in return for their involvement and activity in the Lottie Blogger Brownie Pack.
If you are interested in working with us on similar campaigns, please contact us with the name of your blog, blog web-link, reach and social statistics and we’ll add you to our database.