Playtime PR is working with Argos’ own toy brand, Chad Valley, to create The Chad Valley Play Panel.
150 years old, the range of over 400 Chad Valley toys is exclusively available at Argos and the majority of toys are for babies, toddlers and younger children. The really special thing about Chad Valley is that all the toys are designed and developed purely with play in mind. That’s it, just pure play and imagination! So, you’ll see hero products such as the Wooden Police & Fire Station and the incredibly life-like Tiny Treasures newborn baby dolls, which are incredibly popular as they allow younger children to submerge themselves in pure imagination, creating their own little worlds to play in. That said, older children are important too, which is why you’ll also find ranges like Design A Friend, offering imaginative fun for children up to the age of nine.
Playtime PR has invited a collective of family bloggers to join the Chad Valley Play Panel – it’s a Panel made up of families from all over the UK. We’re kick-starting the initiative by inviting these bloggers to provide Chad Valley with insight, play advice and to be involved in a number of exciting PR activities.
The bloggers are sent Chad Valley products and Argos gift cards, which they can then choose to review and/or use as giveaways for their readers and social media followings. We provide these items to the bloggers, and we encourage them to share their unbiased thoughts and feedback with their readers and followers. We also ask the Play Panellists to ensure their readers are aware that they have been provided with the product free of charge in return for their involvement and activity on the Play Panel.
The future of the Panel
The Chad Valley Play Panel is currently at full capacity but we may grow the initiative in 2017. If you are interested in potentially joining the Panel in the future, please email us about future opportunities.