Playtime PR welcomes The Irish Fairy Door Company!
Heralding their rapid expansion into the UK market, The Irish Fairy Door Company has hired specialist toys and games PR agency, Playtime PR, to spearhead a proactive campaign to launch and support the range in 2015. Working closely with the exclusive UK distributor, Ackerman International, the team at Playtime PR will handle all aspects of the brand’s launch and ongoing PR needs this year.
Created by life-long friends Niamh Sherwin Barry and Aoife Lawler, along with their husbands Oisin and Gavin, The Irish Fairy Door Company helps fairies relocate into homes and gardens all over the world by creating beautiful high quality handmade Irish fairy doors which can be installed virtually anywhere. What’s more, the creative team behind the brand ensures that the magic continues long after the fairy has moved in, with ongoing magical ideas and stories delivered to children and parents who register their fairy, via the Magical Matters website and app.
“We’re over the moon to be working with such a creative and magical company,” comments Playtime PR’s Lesley Singleton, “The team and I worked hard on devising a campaign which would reflect the true magic of the brand, whilst also addressing the complex need to tell the story beyond the physical product. The Irish Fairy Door Company sells so much more than beautiful handcrafted doors and decals – they’re selling a story, a dream and an ongoing relationship which makes genuine magic between parent, child and fairy possible. It’s certainly going to be a lot of fun bringing that to life! It’s exciting to be working with such a passionate team in Ireland and also with Ackerman International who clearly share in that enthusiasm.”
Niamh Sherwin Barry, Director at The Irish Fairy Door Company says, “We are incredibly passionate about our business. We believe that there is no other product on the market that represents the magical journey both the child and adult go on once they have a fairy come to live in their home. From the moment that magic key disappears the imagination ignites for the whole family, and having a continuous flow of magical content just enhances the experience further. We have been very successful to date in Ireland with bringing our products and concept to life. Of course the UK is our next stop and finding the right PR partner was extremely important to us. Lesley and her team blew us away with their genuine understanding of what and who we are, so there was an instant connection. We really believe that the guys at Playtime PR are going to be fundamental in helping us find as many human homes for fairies as possible in the UK!”
The Irish Fairy Door Company was created just 18 months ago and has already seen sales in excess of 150,000 doors in 150 different countries. The range is distributed in the UK exclusively by Ackerman International. All trade enquiries: email@example.com or 01279 408 208.
For further information, visit www.theirishfairydoorcompany.com