Boppi the Booty Shakin’ Llama from ZURU

How can you build excitement for a bum-wriggling toy llama? That’s the question our client ZURU posed as they sought to make Boppi the Booty-Shakin’ Llama the must-have toy of 2019.

Storytelling With Rory’s Story Cubes And Michael Rosen

Michael Rosen

Monster, teepee, castle, tree; book, star, key and giant bee… With 54 pictures on nine beautiful dice, Rory’s Story Cubes is a fantastic way to enjoy story play. The product aims to help people make up and tell great stories. Our challenge? To raise awareness of the Story Cubes among UK parents.

Rubik’s – UK Championships 2018


What could John Adams Leisure do to promote the Rubik’s brand as part of the UK Speedcubing Championships?

Magic Box – SuperZings Launch 2017


How could we instigate and implement a strategic 360-degree launch that would drive awareness and prompt sales of the brand-new pocket-money collectable toy, SuperZings?

Rubik’s – UK Championships 2017


One-handed. Blindfolded. With their feet… The astounding ways in which one can solve a Rubik’s Cube at the UK Championships need strategic PR to reach beyond the die-hard enthusiasts… How would we generate broader media coverage before, during and after the event?

BBC Worldwide; Hey Duggee – National Hugging Day 2017 Activation

Hey Dugee

Enjoy a hug?! The characters of the hit animation Hey Duggee do! So when BBC Worldwide wanted to encourage families to watch their hug-packed cartoon, reinforce the show as a favourite among pre-school parents and take ownership of National Hugging Day, we were only too pleased to help…

Argos – Top Toys for Christmas 2017

Argos Logo

“Christmas gets earlier every year…” While that’s a much-heard phrase in certain demographics, could it also be the secret to helping Argos own the ‘Christmas Top Toys’ concept, and maintaining their position as the UK’s number one toy retailer?

Beasts of Balance – Christmas 2017

Beasts of Balance

What’s the best way to blend board-game mechanics with technology? Hoping to be seen as the answer to that question, Beasts of Balance had us handle their 2017 Christmas gifting campaign to generate coverage and increase sales… And ensure the game’s significantly higher RRP didn’t immediately diminish interest.

Worlds Apart – SelfieMic UK Launch 2016

Worlds Apart Selfie Mic

What happens when you combine a selfie-stick with a karaoke microphone? The launch of the new SelfieMic needed to tell all while positioning it as one of the hottest toys for Christmas 2016…