Blogger Board Game Club
As part of its evolution into a portal celebrating social board gaming culture, Board Game Club has partnered with Esdevium Games to launch Blogger Board Game Club.
Mimicking the subscription box model, this new engagement programme invites 50 blogging families to enjoy and share a year-long journey through social board gaming. Each month Board Game Club will use their feedback to match-make them to a new and exciting tabletop title. Esdevium is the first brand to exclusively ‘take over’ Blogger Board Game Club, meaning that all featured games will be exclusively handpicked from their portfolio.
The activation forms part of a wider PR strategy by Esdevium Games to help UK families better navigate the board game shelf, giving them a deeper experience of games they might not ordinarily have come across.
The bloggers are sent one Esdevium game every month which they can then review for their readers and social media followings. We provide these items to the bloggers, and we encourage them to share their unbiased thoughts and feedback with their readers and followers. We also ask the Blogger Board Game Club members to ensure their readers are aware that they have been provided with the product free of charge in return for their involvement and activity in the Esdevium Blogger Board Game Club
If you are interested in working with us on similar campaigns, please email us with the name of your blog, blog web-link, reach and social statistics and we’ll add you to our database.