The UK’s leading plush toy manufacturer, Posh Paws International, has hired specialist toy PR agency, Playtime PR, to handle all its UK PR activity on an ongoing basis.
Working closely with Marketing and Brand Director, Lauren Shipman, Playtime will be responsible for driving awareness of Posh Paws’ Disney plush ranges including some of Disney’s most loved characters, as well as the collectable craze Tsum Tsum and collections for event films such as Cars 3, Despicable Me 3, Star Wars and Marvel. The agency is also working on wider category PR ideas to strengthen the profile of plush toys in the UK and will support key project launches and new licenses for 2018.
“We’re really looking forward to working with Playtime PR across our all of our ranges,” comments Posh Paws’ Marketing and Brand Director, Lauren Shipman, “We have some exciting marketing initiatives planned for this year which I know Playtime can amplify with their creative thinking for mainstream exposure. In addition, we have an incredibly strong portfolio of product to support with even more proactive PR this year, particularly around event film and our Disney licences.”
Playtime PR’s Managing Director, Lesley Singleton, adds, “Posh Paws is a brilliant company, known for high quality plush and working with best-in-class brands – we can’t wait to get our hands on it! Lauren has been really receptive to our ideas, which stretch far beyond a simple press office function. As much as our work with Posh Paws will be about supporting the key lines and driving consumer awareness of specific characters and licences, we can’t wait to do an even bigger job on the whole category this year, ensuring that plush is relevant and front of mind for both consumers and retailers alike.”
Working in collaboration with our partner broadcast agency, markettiers, our National Hugging Day campaign for BAFTA Award-winning preschool show, Hey Duggee, has been nominated for a Prolific North Award.
Do you get enough hugs? That simple question led Playtime and markettiers, to a proactive media strategy generating fun and an appealing counterpoint to the main news on 21st January 2017: Trump’s inauguration. The research conveyed the benefits of hugging in an upbeat way that tied back to Hey Duggee…
BBC Wales, Radio Yorkshire, BBC Shropshire and BBC Lancashire all conducted live hugs on-air during interviews with our spokesman, the UK’s leading happiness expert, Dr. Andy Cope, while listeners sent in pictures/videos of their hugs!
Almost 40 UK and Ireland regional newspapers ran half/full page features about hugging – all with substantial, positive hooks to BBC Worldwide’s Hey Duggee show.
Total Items: 82
Total Reach: 22,302,610
“An incredibly effective campaign which met the key objective… We’re thrilled with the results.” – Nancy Twynam, UK Head Of Marketing for Consumer Products, BBC Worldwide
Work hard, play hard. Never more apt than when working at London Toy Fair – gamify your experience of the show with Playtime’s not-so-serious #ToyFairBingo card. Pick one up from a member of the team at the show, or click below to download your own.
Click here to download your #ToyFairBingo card!
Playtime PR’s Managing Director, Lesley Singleton, has scooped the prestigious “Woman of the Year” Award at this year’s ToyNews Women of the Year Awards.
In addition, and in recognition of a phenomenal year in which Playtime grew its reputation and client base in the toy industry, Lesley was also awarded “PR & Communications Woman of the Year”.
The awards honoured all 30 women on the ToyNews Women of the Year 2016 list and saw a panel of judges choose winners in a variety of categories. You can read more about why Lesley won here.
Stated one person in the toy industry who nominated Lesley:
“I’ve never worked with someone so brilliant, creative, professional, easygoing and kind and it is always an absolute pleasure to be around her,”
Read more about the awards here.
More celebrations this month – Playtime PR has been shortlisted in the “Outstanding Small Public Relations Consultancy” category (Anglia, Thames & Chiltern) in the CIPR PRide Awards!
CIPR PRide Awards – by numbers
- Over 1,000 entries received from public relations teams, consultancies and individuals across the UK
- 305 companies, 680 campaigns, 125 teams and 40 individuals
- Over 300 shortlisted public relations teams, consultancies and individuals across the UK
- 68 judges across the UK judged the 2016 CIPR PRide Awards. Entries are judged in teams who are based outside the nation/region of entry
- 2016 CIPR PRide Awards Chairs of Judges were Paul Mylrea Found.Chart.PR FCIPR and Sandra Macleod FCIPR.