Playtime’s first campaign for BBC’s Hey Duggee nominated for Prolific North Award

Working in collaboration with our partner broadcast agency, markettiers, our National Hugging Day campaign for BAFTA Award-winning preschool show, Hey Duggee, has been nominated for a Prolific North Award.

Do you get enough hugs? That simple question led Playtime and markettiers, to a proactive media strategy generating fun and an appealing counterpoint to the main news on 21st January 2017: Trump’s inauguration. The research conveyed the benefits of hugging in an upbeat way that tied back to Hey Duggee…

BBC Wales, Radio Yorkshire, BBC Shropshire and BBC Lancashire all conducted live hugs on-air during interviews with our spokesman, the UK’s leading happiness expert, Dr. Andy Cope, while listeners sent in pictures/videos of their hugs!

Almost 40 UK and Ireland regional newspapers ran half/full page features about hugging – all with substantial, positive hooks to BBC Worldwide’s Hey Duggee show. 

Total Items: 82

Total Reach: 22,302,610

“An incredibly effective campaign which met the key objective… We’re thrilled with the results.” – Nancy Twynam, UK Head Of Marketing for Consumer Products, BBC Worldwide

Gamify London Toy Fair with Playtime’s #ToyFairBingo card!

Work hard, play hard. Never more apt than when working at London Toy Fair – gamify your experience of the show with Playtime’s not-so-serious #ToyFairBingo card. Pick one up from a member of the team at the show, or click below to download your own.

Click here to download your #ToyFairBingo card!

Playtime’s MD named “Woman of the Year” by ToyNews

Playtime PR’s Managing Director, Lesley Singleton, has scooped the prestigious “Woman of the Year” Award at this year’s ToyNews Women of the Year Awards.

In addition, and in recognition of a phenomenal year in which Playtime grew its reputation and client base in the toy industry, Lesley was also awarded “PR & Communications Woman of the Year”.

The awards honoured all 30 women on the ToyNews Women of the Year 2016 list and saw a panel of judges choose winners in a variety of categories. You can read more about why Lesley won here.

Stated one person in the toy industry who nominated Lesley:

“I’ve never worked with someone so brilliant, creative, professional, easygoing and kind and it is always an absolute pleasure to be around her,”

Read more about the awards here.

Playtime shortlisted for CIPR PRide Award

More celebrations this month – Playtime PR has been shortlisted in the “Outstanding Small Public Relations Consultancy” category (Anglia, Thames & Chiltern) in the CIPR PRide Awards!

 

CIPR PRide Awards – by numbers

  • Over 1,000 entries received from public relations teams, consultancies and individuals across the UK
  • 305 companies, 680 campaigns, 125 teams and 40 individuals
  • Over 300 shortlisted public relations teams, consultancies and individuals across the UK
  • 68 judges across the UK judged the 2016 CIPR PRide Awards. Entries are judged in teams who are based outside the nation/region of entry
  • 2016 CIPR PRide Awards Chairs of Judges were Paul Mylrea Found.Chart.PR FCIPR and Sandra Macleod FCIPR.

Argos engages Playtime PR for toys activity

Home Retail Group has hired specialist toy sector PR agency, Playtime PR, to handle campaigns relating to Argos’ toy offering in 2016. This includes activity relating to the retailer’s own toy brand, Chad Valley.

“As the UK’s biggest toy retailer by sales value, it was vital for us to have an agency on board with a specialist understanding of this incredibly important market, to assist in maintaining this position for Argos going forward,” comments Vikki Kirby, Head of Communications, Home Retail Group. “We were impressed by Playtime’s knowledge of the industry and the creative way in which they gain cut-through for their clients in a fairly noisy media landscape. Chad Valley is a multi-million pound toy brand with over 400 products in the range – working hand-in-hand with our in-house PR team and broadcast agency, Markettiers, the team at Playtime has helped shape a truly exciting activation for the brand.”

Playtime PR’s Managing Director, Lesley Singleton, adds, “As an agency devoted wholeheartedly to the world of toys and play, we’re thrilled to have the opportunity to work with the UK’s biggest toy retailer. We’re looking forward to delivering a really impactful campaign for Chad Valley and to working with the in-house team on various toy-related spikes throughout the year.”