Collectable toy specialists, Magic Box Toys has hired Playtime PR to handle its UK trade and consumer PR, and social media on an ongoing basis from July 2017.
Responsible for phenomenally successful playground crazes including Zomlings, Star Monsters and Gogo’s Crazy Bones, Magic Box Toys has tasked Playtime with revamping their social media strategy as well as implementing a heavyweight PR campaign to support the launch of Zomlings Series 6 in late August.
Ben Harper of Magic Box Toys comments, “At Magic Box Toys, we specialise in building our own brands to create new trends in the collectable toy market – we know our niche well, and it certainly seems as though we’ve picked a PR agency that knows theirs too! We wanted a team that could offer a strategic-yet-creative approach to our launch marketing campaigns, whilst also maintaining momentum and engagement with our customers year-round. They demonstrated a solid respect for our business model, the Zomlings brand and our approach – the programme they’ve put forward perfectly complements our other marketing activities and I’m looking forward to seeing that leap into action. Much like our products, I found their proposal to be filled with imagination and surprise, it feels like a great fit.”
Playtime’s Founder & MD, Lesley Singleton, adds, “We were fascinated by Magic Box Toys’ business model plus the pocket money appeal of their properties, and it will be really interesting to work with the brand on such fast-moving launches. Zomlings Series 6 has a lot of fun in store for young fans and we’re excited about bringing that to life through engaging content and tactical executions.”
The Playtime team has been celebrating this week after being shortlisted for three awards in the PRCA Dare Awards.
Our UK launch campaign for Worlds Apart’s SelfieMic product is a finalist in the Media Relations category, as is our collaboration with markettiers on the National Hugging Day campaign for BBC Worldwide’s Hey Duggee brand. Playtime is also shortlisted for Small Agency of the Year in the awards which celebrate campaigns, agencies and individuals in the South East and East Anglia region.
The UK’s leading plush toy manufacturer, Posh Paws International, has hired specialist toy PR agency, Playtime PR, to handle all its UK PR activity on an ongoing basis.
Working closely with Marketing and Brand Director, Lauren Shipman, Playtime will be responsible for driving awareness of Posh Paws’ Disney plush ranges including some of Disney’s most loved characters, as well as the collectable craze Tsum Tsum and collections for event films such as Cars 3, Despicable Me 3, Star Wars and Marvel. The agency is also working on wider category PR ideas to strengthen the profile of plush toys in the UK and will support key project launches and new licenses for 2018.
“We’re really looking forward to working with Playtime PR across our all of our ranges,” comments Posh Paws’ Marketing and Brand Director, Lauren Shipman, “We have some exciting marketing initiatives planned for this year which I know Playtime can amplify with their creative thinking for mainstream exposure. In addition, we have an incredibly strong portfolio of product to support with even more proactive PR this year, particularly around event film and our Disney licences.”
Playtime PR’s Managing Director, Lesley Singleton, adds, “Posh Paws is a brilliant company, known for high quality plush and working with best-in-class brands – we can’t wait to get our hands on it! Lauren has been really receptive to our ideas, which stretch far beyond a simple press office function. As much as our work with Posh Paws will be about supporting the key lines and driving consumer awareness of specific characters and licences, we can’t wait to do an even bigger job on the whole category this year, ensuring that plush is relevant and front of mind for both consumers and retailers alike.”
Working in collaboration with our partner broadcast agency, markettiers, our National Hugging Day campaign for BAFTA Award-winning preschool show, Hey Duggee, has been nominated for a Prolific North Award.
Do you get enough hugs? That simple question led Playtime and markettiers, to a proactive media strategy generating fun and an appealing counterpoint to the main news on 21st January 2017: Trump’s inauguration. The research conveyed the benefits of hugging in an upbeat way that tied back to Hey Duggee…
BBC Wales, Radio Yorkshire, BBC Shropshire and BBC Lancashire all conducted live hugs on-air during interviews with our spokesman, the UK’s leading happiness expert, Dr. Andy Cope, while listeners sent in pictures/videos of their hugs!
Almost 40 UK and Ireland regional newspapers ran half/full page features about hugging – all with substantial, positive hooks to BBC Worldwide’s Hey Duggee show.
Total Items: 82
Total Reach: 22,302,610
“An incredibly effective campaign which met the key objective… We’re thrilled with the results.” – Nancy Twynam, UK Head Of Marketing for Consumer Products, BBC Worldwide
Work hard, play hard. Never more apt than when working at London Toy Fair – gamify your experience of the show with Playtime’s not-so-serious #ToyFairBingo card. Pick one up from a member of the team at the show, or click below to download your own.
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