Sensible Object appoints Playtime PR as retained UK agency for Beasts of Balance

Sensible Object, the company behind the award-winning app-connected tabletop game, Beasts of Balance, has hired specialist toys and games PR agency, Playtime PR, to handle its UK PR in 2017.

In the challenging and fun game where ‘Jenga meets Pokémon’, players can work solo or with friends to build the biggest tower and get the highest score possible, by filling their digital world with fabulous beasts to nurture, evolve and cross before the tower topples and the world ends! Custom hardware seamlessly links the tower to a tablet or phone. The combination of digital and physical play creates unique challenges and means no two games are ever the same.

Playtime has been tasked with helping launch the new Kickstarter for Beasts of Balance, which is packed full of loads of cool stuff including the brand new competitive expansion pack Beasts of Balance Battles. Battles includes a NFC-card-based upgrade of the game as well as a brand new Legendary beast, and is set to appeal to the existing fan base whilst also attracting new players. The expansion sees game-play shift from collaborative to competitive, with players competing to evolve the most magnificent beasts in their region. Players can use NFC cards to affect other creatures in the game, making it more interactive than ever.

Playtime will also implement a full, proactive press office function for Beasts of Balance, comprising on-going media and influencer relations in the run-up to Christmas, as well as assisting with UK corporate communications for Sensible Object.

Alex Bertie, CMO at Sensible Object, says, “Beasts of Balance is loved by families, Kickstarter backers, and board game enthusiasts all over the world, as a collaborative game that combines cutting edge, beautiful design with technology in a game that fits the family setting and that connects with players of all ages! Our next evolution takes everything we’ve learned about the interplay of videogame systems and tabletop play, adding in new components and competitive game play to give players even more ways to play and keep playing.

“As we grow rapidly, we wanted to find a UK PR partner that understood our product, our market and our mission, and in Playtime we believe we’ve found an agency as unique as us. We’re gearing up now for a Kickstarter campaign in July as well as looking forward to a big Q4 and we’re confident that Playtime can help us knock it out of the park in our home market.”

Playtime PR’s Managing Director, Lesley Singleton, adds, “It’s not often a games company gets it absolutely right when it comes to combining tech and traditional board game play, but the team at Sensible Object has done a fantastic job and blew our minds last year when they brought Beasts of Balance to Board Game Club. As genuine fans of the game, it’s an honour to be asked to be part of the company’s growth and to assist in the evolution of the game. Working on the Kickstarter campaign is going to be exhilarating for the whole team and we’re looking forward to helping Sensible Object obliterate their target!”

Worlds Apart returns to Playtime PR for new game launches

Worlds Apart has returned to toy and games PR specialists, Playtime PR, to handle the UK launch of Woofy Woops and Spin to Sing.

These two app-enabled games from Worlds Apart show a commitment to this category after a hugely successful inaugural launch into it with their sell-out SelfieMic™ last year.

To complement the robust marketing campaign in place the Playtime PR remit is to further drive both titles into the nations psyche. A combination of influencer engagement, product placement, proactive news generation and media relations has been created to ensure exactly that.

Woofy Woops is a hilarious family game where reactions to the action of the canine are captured on a smartphone. Selecting its victim at random the canine and the app-powered play creates slow-motion footage of his cocked-legged decision to be shared and create smiles aplenty.

Spin to Sing is a multi-player karaoke style game with each singer taking a turn on the microphone, recording their performance and others voting on how well they did. A selection of jeopardy cards give a twist to the game and, at the end, everyone gets to watch a montage of the best bits.

Logan Stone, Senior Brand Manager at Worlds Apart commented: “The launch of these two new games is a strong marker for us showing a big investment into this space. After such a phenomenal job on the SelfieMic™ campaign in 2016 we’re delighted to be back with such a passionate and knowledgeable team for our next move. Their creativity on the briefs were really impressive, there was really no thinking twice about getting them back on-board”.

Playtime PR’s Managing Director, Lesley Singleton, adds, “We’re thrilled to be back working on what we see as an evolution in gaming. These two tiles are packed with innovation and together with the talented team at Worlds Apart the entire team are looking forward to getting on with our task.”

Winning Moves hands Top Trumps retainer to Playtime

Top Trumps’ owner, Winning Moves, has handed the brand’s consumer PR brief to specialist toys and games agency, Playtime PR.

Working closely with the Winning Moves marketing team, the agency is tasked with spearheading consumer-facing activity around the Retro range comeback, on-going support for new product launches for all games in the Top Trumps family, and formulating activations to celebrate 40 years of Top Trumps in 2018. Playtime’s strategy also encompasses international influencer relations, activity targeting specific fandoms, plus campaigns around specialist interest packs designed to engage vertical media outlets in niche sectors.

Top Trumps’ Brand Guardian and CEO of Winning Moves, Tom Liddell, comments, “We’ve worked with Playtime in the past on a few projects and it feels like now’s the right time to have them in our gang. With the Retro packs making a comeback later this year and our celebration of 40 years of Top Trumps next year, we wanted to bring in an agency that has as much passion for our products and story as we do. I’m confident Playtime is a great fit with our team and that they have the creative backbone and media knowhow to tell our stories through a wide cross-section of diverse media channels.”

Playtime’s Founder & MD, Lesley Singleton, adds, “Top Trumps boasts an incredible heritage and product offering, backed up by a proactive and energetic team at Winning Moves. By becoming an extension of that team, we’ll plan and implement an array of really fun activations to support key launches, as well as being able to react quickly and authentically to trends and the news agenda. There’s plenty for us to really get our teeth into – Top Trumps is a brand that’s truly entered the British public’s hearts & minds and we can’t wait to help bring it to life even more.”

Playtime PR was established in 2014 and currently works on toy campaigns for Argos, and with brands including Jazwares, Posh Paws International, Esdevium Games, Lottie Dolls, Worlds Apart, Thames & Kosmos UK, Bananagrams, Big Potato and BBC Worldwide’s preschool brands, Hey Duggee and Go Jetters.

 

Magic Box Toys enlists Playtime PR

Collectable toy specialists, Magic Box Toys has hired Playtime PR to handle its UK trade and consumer PR, and social media on an ongoing basis from July 2017.

Responsible for phenomenally successful playground crazes including Zomlings, Star Monsters and Gogo’s Crazy Bones, Magic Box Toys has tasked Playtime with revamping their social media strategy as well as implementing a heavyweight PR campaign to support the launch of Zomlings Series 6 in late August.

Ben Harper of Magic Box Toys comments, “At Magic Box Toys, we specialise in building our own brands to create new trends in the collectable toy market – we know our niche well, and it certainly seems as though we’ve picked a PR agency that knows theirs too! We wanted a team that could offer a strategic-yet-creative approach to our launch marketing campaigns, whilst also maintaining momentum and engagement with our customers year-round. They demonstrated a solid respect for our business model, the Zomlings brand and our approach – the programme they’ve put forward perfectly complements our other marketing activities and I’m looking forward to seeing that leap into action. Much like our products, I found their proposal to be filled with imagination and surprise, it feels like a great fit.”

Playtime’s Founder & MD, Lesley Singleton, adds, “We were fascinated by Magic Box Toys’ business model plus the pocket money appeal of their properties, and it will be really interesting to work with the brand on such fast-moving launches. Zomlings Series 6 has a lot of fun in store for young fans and we’re excited about bringing that to life through engaging content and tactical executions.”

 

Playtime shortlisted for 3 PRCA Dare Awards

The Playtime team has been celebrating this week after being shortlisted for three awards in the PRCA Dare Awards.

Our UK launch campaign for Worlds Apart’s SelfieMic product is a finalist in the Media Relations category, as is our collaboration with markettiers on the National Hugging Day campaign for BBC Worldwide’s Hey Duggee brand. Playtime is also shortlisted for Small Agency of the Year in the awards which celebrate campaigns, agencies and individuals in the South East and East Anglia region.