Basic Fun UK Appoints Playtime PR As Retained Agency For All Brands, Including K’NEX

Basic Fun UK Appoints Playtime PR As Retained Agency For All Brands, Including K’NEX

Basic Fun UK – home of the K’NEX construction toy brand, Fisher Price retro toy range and classic My Little Pony brand – has appointed specialist toys and games agency, Playtime PR, on a retained basis in the UK. With an immediate start, Playtime will work closely with the UK and US teams to manage all aspects of UK trade and consumer PR spanning all brands in the Basic Fun family. This includes handling the UK launch of new collectable plush brand, Cutetitos, which hits UK shelves in December.

“With an expanded portfolio of products in the UK since Basic Fun acquired K’NEX, we knew the time was right to bring on board an expert PR team, ” Comments Paul Fogarty of Basic Fun UK. “We chose Playtime as they understand the toy space in the UK and can hit the ground running with one of our most important new brand launches, Cutetitos, whilst also curating and implementing a solid PR programme across K’NEX and other Basic Fun brands for 2019. We have a number of new launches to support next year and I’m confident Playtime is the strongest partner we could have wished for.”

Playtime PR’s Founder and Managing Director, Lesley Singleton, adds, “Basic Fun’s portfolio is like a dream toy box of treats for us – we’re not only getting our hands on the mighty K’NEX brand, but we’re also going to be able to create campaigns for legendary playthings such as Fisher Price retro toys. Add Cutetitos to that mix and it’s just too exciting really – the whole team is blown away by the burrito-themed range and we’re looking forward to helping make that a huge success for Basic Fun in the UK.”

Basic Fun! is a developer of innovative and fun children’s entertainment products. The company was created as a result of an organized roll-up strategy, of several smaller toy companies including: The Bridge Direct, Tech 4 Kids, K’NEX, Uncle Milton and Good Stuff. The company’s products are sold through a well-established network of retailers and distributors around the globe and include the following product lines: Cutetitos, Classic My Little Pony, Uncle Milton, Fisher-Price Classics, Lite-Brite and many more.

Playtime PR was established in 2014 and has grown to a team of 15 in the UK with an alliance agency network spanning the USA and Germany. Their retained clients now include Asmodee UK, Bandai UK, Jazwares, John Adams Leisure, Learning Resources, Magic Box Toys International, ROLLPLAY, Tactic Games, Thames & Kosmos, Topps and ZURU.