Asmodee UK Names Playtime PR As Retained Agency

Asmodee UK Names Playtime PR As Retained Agency

Asmodee UK has hired specialist toys and games PR agency, Playtime PR, to handle consumer PR and media relations on an ongoing basis. The agency has previously worked with Asmodee UK on a number of ad hoc projects, including the highly successful Blogger Board Game Club initiative which is soon entering its second year.

Working closely with Playtime PR will be Annie Taljaard, who has joined Asmodee UK as the company’s new PR and Marketing Assistant. As well as being in close daily contact with Playtime, Annie’s role will involve seeking out new opportunities to generate coverage for Asmodee’s vast range of games across the media landscape. She will also be the first point of contact internally for new media contacts looking to work with Asmodee.

“We’ve enjoyed a great relationship with Playtime since the agency’s inception four years ago, getting involved with Board Game Club and a number of PR projects last year,” comments Asmodee UK’s Marketing Manager, Ben Hogg, “The growth of Asmodee UK over the last couple of years has highlighted the need for additional help and expertise with our mainstream consumer PR and media relations. Having previously collaborated with Playtime on several successful projects, we were confident Playtime could provide the service we needed. We are looking forward to working with them.”

Playtime PR’s Founder & Managing Director, Lesley Singleton, adds, “It’s no secret that we’re big tabletop gamers here at Playtime PR, so naturally we’re thrilled to be working with Asmodee UK even more in 2018. Being engaged on a retained basis means our team can really get under the skin of the ever-expanding portfolio, seeking out the very best opportunities for the incredible titles on their board game shelves. We’re particularly focused on seeing quality, accessible board games crossover even more into the mainstream and excited about Asmodee’s future.”

As well as the recent acquisition of Coiledspring Games, Asmodee has also this year taken on distribution of Bananagrams, a brand Playtime PR has handled all UK publicity for since 2011.