Winning Moves hands Top Trumps retainer to Playtime

Top Trumps’ owner, Winning Moves, has handed the brand’s consumer PR brief to specialist toys and games agency, Playtime PR.

Working closely with the Winning Moves marketing team, the agency is tasked with spearheading consumer-facing activity around the Retro range comeback, on-going support for new product launches for all games in the Top Trumps family, and formulating activations to celebrate 40 years of Top Trumps in 2018. Playtime’s strategy also encompasses international influencer relations, activity targeting specific fandoms, plus campaigns around specialist interest packs designed to engage vertical media outlets in niche sectors.

Top Trumps’ Brand Guardian and CEO of Winning Moves, Tom Liddell, comments, “We’ve worked with Playtime in the past on a few projects and it feels like now’s the right time to have them in our gang. With the Retro packs making a comeback later this year and our celebration of 40 years of Top Trumps next year, we wanted to bring in an agency that has as much passion for our products and story as we do. I’m confident Playtime is a great fit with our team and that they have the creative backbone and media knowhow to tell our stories through a wide cross-section of diverse media channels.”

Playtime’s Founder & MD, Lesley Singleton, adds, “Top Trumps boasts an incredible heritage and product offering, backed up by a proactive and energetic team at Winning Moves. By becoming an extension of that team, we’ll plan and implement an array of really fun activations to support key launches, as well as being able to react quickly and authentically to trends and the news agenda. There’s plenty for us to really get our teeth into – Top Trumps is a brand that’s truly entered the British public’s hearts & minds and we can’t wait to help bring it to life even more.”

Playtime PR was established in 2014 and currently works on toy campaigns for Argos, and with brands including Jazwares, Posh Paws International, Esdevium Games, Lottie Dolls, Worlds Apart, Thames & Kosmos UK, Bananagrams, Big Potato and BBC Worldwide’s preschool brands, Hey Duggee and Go Jetters.

 

Magic Box Toys enlists Playtime PR

Collectable toy specialists, Magic Box Toys has hired Playtime PR to handle its UK trade and consumer PR, and social media on an ongoing basis from July 2017.

Responsible for phenomenally successful playground crazes including Zomlings, Star Monsters and Gogo’s Crazy Bones, Magic Box Toys has tasked Playtime with revamping their social media strategy as well as implementing a heavyweight PR campaign to support the launch of Zomlings Series 6 in late August.

Ben Harper of Magic Box Toys comments, “At Magic Box Toys, we specialise in building our own brands to create new trends in the collectable toy market – we know our niche well, and it certainly seems as though we’ve picked a PR agency that knows theirs too! We wanted a team that could offer a strategic-yet-creative approach to our launch marketing campaigns, whilst also maintaining momentum and engagement with our customers year-round. They demonstrated a solid respect for our business model, the Zomlings brand and our approach – the programme they’ve put forward perfectly complements our other marketing activities and I’m looking forward to seeing that leap into action. Much like our products, I found their proposal to be filled with imagination and surprise, it feels like a great fit.”

Playtime’s Founder & MD, Lesley Singleton, adds, “We were fascinated by Magic Box Toys’ business model plus the pocket money appeal of their properties, and it will be really interesting to work with the brand on such fast-moving launches. Zomlings Series 6 has a lot of fun in store for young fans and we’re excited about bringing that to life through engaging content and tactical executions.”

 

Playtime shortlisted for 3 PRCA Dare Awards

The Playtime team has been celebrating this week after being shortlisted for three awards in the PRCA Dare Awards.

Our UK launch campaign for Worlds Apart’s SelfieMic product is a finalist in the Media Relations category, as is our collaboration with markettiers on the National Hugging Day campaign for BBC Worldwide’s Hey Duggee brand. Playtime is also shortlisted for Small Agency of the Year in the awards which celebrate campaigns, agencies and individuals in the South East and East Anglia region.