Posh Paws chooses Playtime

The UK’s leading plush toy manufacturer, Posh Paws International, has hired specialist toy PR agency, Playtime PR, to handle all its UK PR activity on an ongoing basis.

Working closely with Marketing and Brand Director, Lauren Shipman, Playtime will be responsible for driving awareness of Posh Paws’ Disney plush ranges including some of Disney’s most loved characters, as well as the collectable craze Tsum Tsum and collections for event films such as Cars 3, Despicable Me 3, Star Wars and Marvel. The agency is also working on wider category PR ideas to strengthen the profile of plush toys in the UK and will support key project launches and new licenses for 2018.

“We’re really looking forward to working with Playtime PR across our all of our ranges,” comments Posh Paws’ Marketing and Brand Director, Lauren Shipman, “We have some exciting marketing initiatives planned for this year which I know Playtime can amplify with their creative thinking for mainstream exposure. In addition, we have an incredibly strong portfolio of product to support with even more proactive PR this year, particularly around event film and our Disney licences.”

Playtime PR’s Managing Director, Lesley Singleton, adds, “Posh Paws is a brilliant company, known for high quality plush and working with best-in-class brands – we can’t wait to get our hands on it! Lauren has been really receptive to our ideas, which stretch far beyond a simple press office function. As much as our work with Posh Paws will be about supporting the key lines and driving consumer awareness of specific characters and licences, we can’t wait to do an even bigger job on the whole category this year, ensuring that plush is relevant and front of mind for both consumers and retailers alike.”

 

Playtime’s first campaign for BBC’s Hey Duggee nominated for Prolific North Award

Working in collaboration with our partner broadcast agency, markettiers, our National Hugging Day campaign for BAFTA Award-winning preschool show, Hey Duggee, has been nominated for a Prolific North Award.

Do you get enough hugs? That simple question led Playtime and markettiers, to a proactive media strategy generating fun and an appealing counterpoint to the main news on 21st January 2017: Trump’s inauguration. The research conveyed the benefits of hugging in an upbeat way that tied back to Hey Duggee…

BBC Wales, Radio Yorkshire, BBC Shropshire and BBC Lancashire all conducted live hugs on-air during interviews with our spokesman, the UK’s leading happiness expert, Dr. Andy Cope, while listeners sent in pictures/videos of their hugs!

Almost 40 UK and Ireland regional newspapers ran half/full page features about hugging – all with substantial, positive hooks to BBC Worldwide’s Hey Duggee show. 

Total Items: 82

Total Reach: 22,302,610

“An incredibly effective campaign which met the key objective… We’re thrilled with the results.” – Nancy Twynam, UK Head Of Marketing for Consumer Products, BBC Worldwide