Playtime picked by Worlds Apart to launch SelfieMic

Toy company Worlds Apart has selected toys and games PR specialists, Playtime PR, to handle the UK launch of SelfieMic™.

Remarked as one of the most exciting toy reveals at Hong Kong, Nuremberg and New York toy fairs, SelfieMic™ is due to hit toy aisles worldwide from July and is set to be one of the year’s most popular new toys.

Combining innovation, technology and hot trends, SelfieMic™ allows children to create their own music videos from home. With a worldwide patent in application, the product features a ‘selfie stick’ with a working karaoke microphone, ear piece and music app. Children record their own voice or lip sync to their favourite songs and create music videos on their smart phone which they can share with their friends – no camera crew required.

Complementing the heavyweight marketing campaign in place for SelfieMic™ in the UK, Playtime PR’s remit will encompass launch media relations, product placement and influencer outreach targeting both parents and children.

Worlds ApartLogan Stone, Senior Brand Manager at Worlds Apart commented: “The launch of SelfieMic™ this summer is a huge focus for us and we knew we had to invest in a strong PR campaign for 2016. Their toy credentials and expertise, paired with a dynamic proposal and wonderful enthusiasm for the product meant Playtime PR was the clear choice to ensure a successful and exciting UK launch for SelfieMic™.”

Playtime PR’s Managing Director, Lesley Singleton, adds, “When the team first set eyes on the brief, we knew we simply HAD to work on this campaign! SelfieMic™ is innovative, cool and bang on-trend, and we had lots of ideas about how to bring that to life for both key audiences. We’re excited to be working with the team at Worlds Apart who have created something immensely fun and relevant – we can’t wait to get cracking, and we’re confident our results will help cement SelfieMic™’s position as one of 2016’s top-selling toys.”

Playtime shortlisted in the PRCA DARE Awards

Celebratory dances of joy in the office this week as Playtime PR was shortlisted for ‘Small Consultancy of the Year’ in the South East and East Anglia region at the PRCA DARE Awards.

The Awards “strive to seek out and reward the very best PR and communications professionals across the UK, decided by a panel of highly respected industry experts across five regions”.

The team is delighted and looking forward to the Awards ceremony at London’s Emirates Stadium in July, where all the winners will be announced.