Exploding Kittens’ UK distributor, Morning Family, chooses Playtime PR

Morning Family

After securing the exclusive rights to distribute Exploding Kittens in the UK and Europe, French board games distributor and publisher – Morning Family – has handed its UK trade and consumer PR account to Playtime PR.

Founded in 2011, Toulouse-based Morning Family publishes and distributes a carefully-selected portfolio of games throughout Europe. Supporting all titles with innovative communications plans, the company has now enlisted the expertise of games PR specialists, Playtime PR, in the UK and is set to unveil a raft of new and licensed titles during 2016, which will see Morning Family firmly established as a serious player in the UK market.

Exploding Kittens

The company will distribute the first edition – complete with miaowing box – of the card game that made history when it became Kickstarter’s biggest success story. In addition, Morning Family will also translate Exploding Kittens for non-English-speaking European markets including Germany, Spain, France, Belgium and Switzerland.

Comments Tim Dumain, CEO of Morning Family, “Exploding Kittens is one of the most exciting games to burst onto the global scene in recent times and we’re thrilled to be bringing it to retailers in the UK and throughout Europe.”

“Our young and energetic team is constantly seeking out titles that reflect our own ethos and personality – dynamic, disruptive and fun games which offer both quality game-play mechanics and longevity. We pride ourselves on publishing and distributing games with real substance, for all different types of table-top player. Every single person at Morning Family lives and breathes the games we represent, whether it’s the titles we’ve published ourselves – like Gobbit or Kumo Hogosha – or families of games we distribute for others like Stonemaier. Exploding Kittens is going to be an absolute labour of love for us all.”