Jazwares and Coiledspring Games hire Playtime PR

Jazwares and Coiledspring Games have both hired Playtime PR to handle key campaigns for them in 2016.

After being named master toy partner for the phenomenally successful CBBC reboot of Danger Mouse, Jazwares has handed the UK trade- and consumer-facing PR campaign for the new toy range to Playtime PR. A well-respected leader in the licensed products industry, Jazwares unveils the range at London Toy Fair in January. “We were really impressed by the Playtime PR team and their obvious enthusiasm for Danger Mouse,” comments Jonny Taylor, UK Managing Director, Jazwares. “We’re excited to have them on board and they’ve already hit the ground running as we prepare for Toy Fair season.”

Pioneers of some of the best-loved games, puzzles and jigsaws, Coiledspring Games has chosen the specialist toys and games PR agency to work across both the Worry Eaters and Schmidt Spiele 1000pc Jigsaw brands in 2016. Roger Martin, Owner, Coiledspring Games says, “We’re delighted to be working with Playtime PR. We gave them a difficult challenge – PR-ing a traditionally staid product. Lesley and her team produced a proposal that was innovative, exciting and engaging. Not something one usually associates with jigsaws. The Worry Eaters are a more established brand. Playtime’s task is to take them to the next level and their proposal shone with creativity and insight. We’re confident that with Playtime on board we will have a very successful jigsaw making, worry free year!”

Playtime PR’s Managing Director, Lesley Singleton, adds, “We really are ending the year on a high, aren’t we? I couldn’t be happier that both Coiledspring Games and Jazwares have asked us to work on such important campaigns for them, and we’re massively excited about the ideas we’re getting to put into action! It’s been a phenomenal 2015: the team has grown beautifully with quality new talent, plus we’ve won fantastic new clients like The Irish Fairy Door Company, who’ve just asked us to continue working with them in 2016 too.”

She continues, “Although we’re growing pretty rapidly, our ethos remains the same: to work hard with people, brands and products we can truly get passionate about.”

The Playtime PR roster also includes Bananagrams, Accentuate Games, Big Potato Games and Flying Gadgets.