Pants on Fire becomes first board game company to secure backing from BBC Dragons

– Two new Marmite board games revealed after success in the Den –

Pants on Fire Games has become the first ever board game company to secure an investment in the BBC Dragons’ Den. Viewers watched lifelong pals Richard McLuckie and Stuart McKenzie-Walker leave the Den with £50,000 backing from Duncan Bannatyne and Peter Jones, for their games publishing company which specialises in creating fun and off-the-wall board games for all the family. As a result, Pants on Fire Games reveals their two brand new, fully licensed Marmite board games – Love It or Hate It and Who Put the Marmite In The Fridge? – which go on sale this week in branches of WHSmith throughout the country.

Marmite Board Game - Love It or Hate It“We’re obviously thrilled with the result,” comments Pants on Fire’s Richard McLuckie, “We entered the Den back in May of this year, hoping to get interest from one Dragon, so to leave with the backing of two is a real coup. It was touch and go for a while, especially when nerves got the better of us, but the end result is exactly what Pants on Fire needs to reach the next level of success. We’re excited about expanding our portfolio – starting with the two Marmite board games – and we’ve already heard from other retailers who want to stock even more of our games now that we’ve got the Dragons on board.”

Dragons' Den Peter JonesBBC Dragon, Peter Jones, added, “It’s great to be working with Richard and Stuart. Their enthusiasm for board games knows no bounds and I can’t wait to help them bring all their new concepts and ideas to life. What I like about Pants on Fire is the cheeky edge to all of their games – they perfectly combine family fun with the right measure of wit and humour, resulting in games which bring people together and make them laugh. It’s a winning formula.”

Bannatyne and Jones each now own 20% of Pants on Fire Games, reducing to 15% each once the initial investment is repaid. The brand boasts a total of nine family board games – Liar Liar, You Cannae Push Yer Granny Off The Bus, Bluffoons, Eurobabble, The Victorian Gamer, Wing It, The Know It Game and now, the two new Marmite board games – which are all stocked by a wide range of High Street retailers including John Lewis, WHSmith, Waterstones, HMV and Amazon.

Marmite Board Game - Who Put the Marmite in the Fridge?Richard McLuckie (48) and Stuart Mackenzie-Walker (51) began inventing games together back in 2009 and hinted in the Den at a number of concepts they have yet to explore. Stuart comments, “Having the Dragons’ backing means that not only can we get our existing range in front of more buyers and ultimately more families in the UK, but also we’re now able to spend even more time and energy doing what we’re passionate about: exploring and developing the many fun concepts we have for new games to add to the collection.”



Pants on Fire Games are available from WHSmith, Waterstones, John Lewis, HMV, Amazon and direct from

Board Game Club – September event announced

The next Board Game Club is set to take place behind the bookcase of The Jam Tree, Clapham on 18 September 2014. Switching to a Thursday, The Jam Tree will play host for a second time due to member feedback.

People who came along to our last event have been gushing about the venue ever since. It seems it wasn’t just the eclectic mix of party, board, dice and card games which made them smile; it was the sumptuous, secretive setting and awesome ambience it provided. They were as enchanted as we were by the mysterious bookcase bar and The Jam Tree team has been so supportive of our night that we’ve decided to return for a second run!

We’ll be refreshing the games menu yet again with a fusion of the retro, the new, the childish and the controversial, taking on board the comments we’ve had from guests both on and after the night. We love that our members are starting to give us really valuable feedback about the games we make available for them to try and it’s interesting watching the group evolve and really put the games through their paces.

And it won’t just be the games menu which will have Board Game Club members’ mouths watering – The Jam Tree is supporting the September event even further by offering all guests 50% off their food bill on the night.

It’s brilliant that The Jam Tree is getting right behind Board Game Club and will be helping us spread the word locally too so that we can open up the night to an even bigger crowd. And even though we’ll continue to tour our nomadic, grown-up games night throughout the Capital and beyond, it feels like we’ve found a bit of a spiritual home with these guys. They, like us, are passionate about creating an evening with a flawless blend of atmosphere, people and games. It’s a great backdrop for a ridiculously fun, and often raucous, evening.

– Board Game Club co-founder, Peter Jenkinson

Those who are new to the speakeasy-esque Board Game Club can expect an evening of pure, guilt-free game-play – retro childhood favourites sit side-by-side with Games for Badults and all contribute to a fast-paced, sociable, fun evening for friends and strangers alike.

To get your name on the guest list, email For regular updates about future secret Board Game Club events, visit

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