Signalling its commitment to consumer-facing PR activity throughout 2014, A Girl for All Time has hired toys and games PR specialist, Lesley Singleton, to devise and implement a proactive campaign to showcase the range of English historical play dolls, books and accessories to girls and their parents this year.
Designed by British boutique toy company Daughters of History Ltd., founder Frances Cain has carefully crafted the range to appeal to modern girls aged 7 and over, and sees consumer-facing marketing activity as key to the brand’s success in 2014. “I am absolutely thrilled to be working closely with Lesley in 2014. She has been the brains behind some incredibly successful PR campaigns here in the UK for top notch international toy and game brands and her professional expertise – and enthusiasm – is going to be a great addition to our team. This is a big year for A Girl for All Time, with our priority being to bring the brand to life for girls and their parents, building on our success with the trade. We are excited to have Lesley on board as the person to help us do this.”
With almost 15 years’ PR and media experience under her belt, Lesley has spent recent years specialising in consumer-facing PR for brands in the toys, games, nursery and family sector. She is the UK PR Manager for games brand Bananagrams and also handles all UK PR for 2013’s Dragons’ Den-slaying quiz game success story, Linkee. In addition, she has worked with games company Winning Moves UK on a variety of licensed product launches – including Top Trumps, Doctor Who, One Direction and Monsters University – as well as preschool toy start-up, Bee Smart Toys. Before launching her own PR agency back in 2006, LS Media Ltd, Lesley worked agency-side at Consolidated PR on big brands such as Blockbuster Video, KLM and Ocean Village, as well as in-house at Monarch Airlines.
Lesley comments, “Toys and games are my absolute passion – both inside and outside the office – so it’s a real delight to be expanding my portfolio of retained clients by bringing A Girl for All Time into the fold. The products are exquisite and the story behind them is fascinating. I can’t wait to bring that to life for parents and young girls across the UK.”
A Girl for All Time is cleverly developed to draw on the Key Stage 2 historical periods taught in primary schools across the UK, reflecting eras already familiar to today’s school children: Tudor, Victorian, WWII, Elizabethan, Restoration and Georgian. These periods are explored and beautifully recreated within the series, which follows the adventures of the first-born girls in the fictional Marchmont family through 500 years of history through exquisite dolls, thrilling novels and activity books and gorgeous accessories.
All products are available from www.AGirlforAllTime.com and selected stockists, including Harrods, Benjamin Pollack’s Toyshop, Eric Snooks of Bath, Honey Jam, and Olive loves Alfie, and now the world famous FAO Schwartz in New York.
For further information and images, please contact:
Lesley Singleton, LS Media Ltd, 01234 752 663 / 07852 451 093 / Lesley@LSMedia.co.uk
Notes to Editors:
Daughters Of History Ltd. is a London-based company headed up by wife and husband team Frances Cain and David Cain. The creative team comprises an eclectic mix of talent including BAFTA-nominated screenwriters, Emmy nominated costume designers, and trendy London fashion designers.
What and when?
In line with Key Stage 2 of the National Curriculum, planned roll out for the dolls will be as follows:
• Amelia Your Victorian Girl – released 2012
• Clementine Your WW2 Girl – release 2013
• Sophia Your Georgian Girl – release 2014
• Olivia Your Restoration Girl – release 2015
• Elinor Your Elizabethan Girl – release 2015
Online at www.AGirlForAllTime.com, Harrods, Benjamin Pollocks Toyshop, Eric Snooks of Bath and the world-famous FAO Schwartz in New York.