ParamountZone.com chooses LS Media for third consecutive Christmas campaign

Repeat business is always a good indicator that I must be doing something right! So I’m delighted to share with you that ParamountZone.com has hired me for the third year in a row to handle their Christmas media relations campaign.

This year, the emphasis is on the awesome v929 Turbo Drone RC Quadrocopter – the ultimate boy’s toy and this year’s must-have gadget for teens, dads, uncles, brothers and gadget-girls everywhere. Like last year’s top-seller, the Lightspeed iHelicopter, this Quadrocopter is exclusive to ParamountZone.com and available at a fantastically low price – and it’s already going down a storm with the journalists I’ve shown it to.

Like & Dislike Stamps from ParamountZone.comAs ParamountZone.com is such a great one-stop shop for Christmas shopping, I’m also pitching their range of stocking fillers and secret santa treats – all those gadgets and gizmos you never even knew you wanted, but somehow can’t imagine living without. Personally, I know I’d love to find these awesome like/dislike stamps under my tree…

 

Working with the coolest games this Christmas

Exciting news! In the run-up to Christmas 2012, I’ve been hired to help Winning Moves, the innovative games company behind many classic family favourites including Top Trumps and Pass The Pigs, gain exposure for their range of games in the Christmas gift guides…

Whether you’re buying for your own family, friends, colleagues or neighbours, you’ll find there’s a game to suit every taste in the Winning Moves range:

The Eye of Sauron – Lord of the Rings Top Trumps Collectors’ Tin (RRP £12.99 ages 5+, 2+ players)

Relive the greatest adventure of our time with the Lord of the Rings Top Trumps Collectors’ Tin. The stunningly detailed Eye of Sauron tin houses two exclusive Top Trumps packs: 30 Heroes of Middle-Earth and 30 of Sauron’s Forces. Lord of the Rings fans will particularly love hearing the Black Speech of Mordor when they open the tin on Christmas morning! Available mid-November.

GIANT Pass The Pigs (RRP £14.99, ages 8+, 2+ players)

The classic party game Pass The Pigs gets a SUPER-SIZE twist this Christmas! Perfect for parties all year-round, these giant inflatable pigs can bounce around the living room, garden or beach. It’s Pass The Pigs like you’ve never passed them before! Inflate your pair of porkers, throw them and see how they land. Will you get a Leaning Jowler, a Mixed Combo or will you Pig Out?

Top Trumps (RRP from £2.99, ages 5+, 2+ players)

No Christmas stocking is complete without a pack of Top Trumps. With a theme to suit everyone – from classics such as Dinosaurs and Baby Animals, to hot licensed packs including Lord of The Rings, Moshi Monsters, Spider-Man and James Bond – Top Trumps is the ultimate stocking filler or Secret Santa treat for kids and adults alike. The perfect gift for the hard-to-buy-for friend or relative in your life!

Bananagrams (RRP £14.99, age 7+, 2-16 players)

The fast and fun anagram game that drives players bananas! Requiring no pencil, paper or board, Bananagrams comes in a small portable banana-shaped pouch and is perfect fun for kids from 7 – 107 years-old, at home or on the go.

All games are available to buy now on the High Street from a wide range of retailers, or online at www.winningmoves.co.uk/shop.

Bananagrams awards frenzy!

Bananagrams

Last weekend, I very proudly watched my client, Rena Nathanson of Bananagrams, collect the prestigious “Inspirational Business Mum of the Year” award at the annual Mumpreneur UK Conference & Awards 2012. The afternoon saw a number of awards handed out to very deserving winners in various categories such as Best Start-up and Best Online Business, and Rena’s was in recognition of her hard work in creating something which has turned into a true global success story in just six years.

It’s been quite a fortnight for Bananagrams actually – all five games in the range have scooped eight awards voted for by three very different audiences: families, teachers and independent toy shops.

Confirming the range’s popularity with primary school children and teachers, each game picked up a Primary Teacher Update 2012 Award. The range is also held in high regard by Independent Toy Shops in the UK, who voted Bananagrams their favourite educational game in the Toy Shop UK Awards 2012. Finally, just last week, parents and children voted Zip-It the best puzzle in the esteemed Rainbow Toy Awards.

Commenting on the hat trick of accolades, Rena said, “I am delighted that the Bananagrams range continues to prove popular with such a wide range of audiences. Our mission has always been to create games which appeal to children, families, parents, educators and retailers alike – our ethics and focus on fun with an educational twist epitomise the idea of learning through play. The games give brains of all ages a fantastic work-out and I’m so grateful to everyone who has recognised this by voting – whether they be a teacher, a parent, an independent toy retailer or a captivated child.”

The full list of awards won in September 2012:

Rainbow Toy Awards 2012:

Zip-It – Winner – Best Puzzle

Bananagrams – Highly Commended – Best Puzzle

Primary Teacher Update Awards 2012:

Bananagrams – Gold – Toys & Games

Zip-It – Gold – Toys & Games

PAIRSinPEARS – Silver – Toys & Games

Fruitominoes – Silver – Toys & Games

Appletters – Bronze – Toys & Games

Toy Shop UK Independent Toy Awards 2012:

Bananagrams – Gold – Educational Game

All games in the Bananagrams range are available to buy on High Street at independent toy and book stores as well as John Lewis, WH Smith, Waterstones and a range of supermarkets including Tesco and Waitrose. Visit www.bananagrams.com for more information.