Bananagrams hires UK PR


I am thrilled to announce that Bananagrams®, Inc., the creators of BANANAGRAMS®, the award-winning anagram tile game named Toy Fair 2009 “Game of the Year,” has chosen LS Media to handle its entire PR function in the UK, with immediate effect.

I’ll be handling publicity for all five games in the Bananagrams family – including Zip-It, Fruitominoes, Appletters and PAIRSinPEARS – working on campaigns encompassing print and broadcast media relations, celebrity endorsement, blogger outreach, social media and much, much more.

This is a hugely exciting development for me and further reinforces my ethos of working with brands I can truly get passionate about. The games have been invented by three generations of the Nathanson family and are underpinned by a heritage which actively promotes family interaction through playing games together, a value I share.

For more information about Bananagrams and how your family can enjoy them, visit Bananagrams.