Swarovski Optik Press Launch Success

After weeks of planning and preparation, Friday 10 June saw the UK travel and leisure press launch of Swarovski Optik’s new CL Companion binocular. We held the event at The Deck at the National Theatre in London – a perfect location for journalists to experience the superior quality of the binocular – and, despite the rather questionable weather, the event was a huge success. An array of journalists from titles across the UK travel and leisure media came along to enjoy a presentation and then take the opportunity to take a close up look at some of London’s most famous landmarks. They were also treated to a delicious lunch prepared by The Deck’s excellent catering team.

Designed specifically with the travel and leisure market in mind, the compact size and low weight of the CL Companion combine with razor-sharp images to deliver an exceptional viewing experience. At only 500g, CL Companion are the lightest binoculars in the premium class. They are also extremely easy to use and fit neatly in luggage of any size or can simply be worn around the neck.