The UK national media has embraced the news that the world’s first ever garden camping website has launched – the founder’s initial press release got the ball rolling with coverage in Metro and on the websites of The Guardian and Red Magazine. Our launch PR campaign the following week kept the momentum going and has resulted in articles in The Sunday Times, The Independent on Sunday, Mail on Sunday, The Sun and Sunday Mirror, as well as the online versions and a number of other websites, reaching an audience of well over 8 million in the UK already.
We’ve also generated interest from BBC TV and ITV and founder, Victoria Webbon, has been interviewed by a number of local radio stations.
With plenty of press exposure still in the pipeline, this is an excellent start for CampInMyGarden.com – a unique business which lets home-owners earn a little extra cash by renting out their back gardens as temporary campsites for event-goers throughout the UK. What’s more, Victoria’s already seeing tangible results from LS Media’s PR campaign, with members on the increase and bookings being made between garden-owners and event-goers.
I’m as delighted as Victoria is with how this campaign’s panning out – it’s great to see the results in terms of both press coverage AND business enhancement.