Yesterday, working with survey agency OnePoll and 72Point, we pitched the following story out to the national and regional media for client, www.HotVouchers.com – the results have been superb, with coverage today in top-selling national newspaper, The Sun as well as other big titles The Mirror, Daily Telegraph and Daily Record. A bank holiday well-spent I’d say!
Bargain-hunting Brits to shop early to avoid the VAT-hike
A third of British women intend hitting the shops THIS week in order to avoid the VAT increase NEXT week, a study by www.HotVouchers.com reveals today. The research also shows that the average woman spends EIGHT MONTHS of her life bargain-hunting. Researchers spoke to 4,000 women and found the typical female will wander around stores, rifling through racks of clothes for 20 minutes on each shopping trip. And with most women making a trip to the shops eight times a month, that means two hours and 40 minutes is whiled away looking for that perfect item of cut-price clothing.
The nationwide study of women aged 18 to 45 quizzed them on their shopping habits and spends. It found:
– 60% of women are ‘always watching the pennies’
– Four in ten admit they like the thrill of bagging a bargain
– 29% feel guilty if they spend money on themselves
– 45% try to avoid ever paying full price for something
– Half admit they try on items but never buy anything on at least two of their eight shopping sprees a month
– Two thirds later regret buying something when they return home – of which 60% realise their new purchase doesn’t fit properly, 40% convince themselves they don’t like it and one in six find it cheaper elsewhere
– A quarter of women make up excuses to justify the amount they’ve spent, 11% hide their new buys, while 17% lie about the true cost to their husband or boyfriend
– More than a third (35%) shop to cheer themselves up, 57% claim ‘it was on sale’ when quizzed on new purchases by their husband and three in ten said they deserve a treat
Paula Felstead, of money-saving voucher site www.HotVouchers.com, said: “We always knew women loved a bargain, but to discover they spend a full eight months of their lives seeking out the best deals is quite something!
“Women have a good eye for a deal, enjoying the thrill of getting something at a discounted price. Yet despite making savings, they still feel guilty and use excuses to try to justify their purchase to their husband or boyfriend.
“This time of year is incredibly busy for us, particularly where retailers are really trying hard to push bargains prior to the VAT increase. We’re seeing a response to the weather-related delivery problems for online shopping, with an increase in free deliveries or free upgrades to next day delivery.
“We saw a cautious approach to spending this Christmas, so we’re expecting a lot of activity in the post-Christmas sales. We’re seeing a lot of bargain-hunting activity in fashion, beauty, holidays and kids clothes at the moment, with women being particularly canny with their money, wanting to get what they want at the right price for them.
“Shoppers and retailers will be watching prices carefully from January onwards; we expect some stores to hold prices whilst others will be forced to raise them due to their increasing costs and tax. Bargain-hunting will be a very useful skill during 2011.”
The survey also showed that, in addition to their clothes-shopping trips, women will also head out on three supermarket shops a week and dedicate 13 minutes checking out offers like two-for-one deals each time. And women spend another 23 minutes each week browsing the internet for cheaper insurance and holidays.
HotVouchers.com is one of the leading UK money saving voucher sites. All vouchers and discounts are 100% free and genuine.
– ENDS –
*Average female adult lifetime is 18-81 (life expectancy) = 63.
Clothes shopping = 160 minutes a month bargain hunting, which is 32 hours a year, or 2,016 hours in a lifetime, which equates to 84 days of their life
Supermarket = 39 minutes a week looking for deals, which is 34 hours a year, or 2,129 hours in a lifetime, which equates to 89 days of their life
Internet = 23 minutes a week browsing sites, which is 20 hours a year, or 1,260 hours in a lifetime, which equates to 53 days of their life.
Total: 226 days, divided by 28 = 8 months.
Research was carried out by OnePoll during December 2010. 4,000 British women aged 18-45 were surveyed.