Brits proudly planning to be thrifty this Christmas
Survey reveals 74% will use any means possible to save money this yuletide
One in six Brits will only buy Christmas presents which are on special offer or discounted, a study by HotVouchers.com reveals today. Researchers found three quarters have no shame using any means possible to save money this Christmas and millions have already taken advantage of Spring sales to stock up on gifts and necessities ahead of the festive period.
Food and alcohol tops the list of goods which are being snapped up at bargain prices from store shelves, followed by electrical goods and gadgets, clothes and kids’ toys.
The survey quizzed 5,000 Brits aged between 18 and 65 on their Christmas spending habits, and found:
– Two thirds will buy discounted presents
– One in five said they will haggle with sales staff in order to bring costs down, while 44 per cent wittingly started their shopping spree in June to spread the cost over several months
– The average Brit will typically spend five hours browsing the internet for deals and traipse 13 miles on the high street for pressies
– Shockingly, 29 per cent said they intend placing their Christmas spends on credit cards, and reckon it will be at least mid-February before they’ll pay it off
– A quarter are willing to risk disappointment and plan on buying presents last minute to save as much money as they can – with three in ten leaving it until 20 December to start their shop
– With 35 per cent saying they have too many to buy for, the average Brit will buy presents for at least six family members and fork out £25 each time
– One in six will also treat work colleagues to pressies – splashing out £36 on three employees on average
– Half will purchase at least four gifts for friends, neighbours and even kids’ school pals – totalling £62
Yesterday Paula Felstead of HotVouchers.com said: “It’s great that people are proud to save money this Christmas and are realising it’s perfectly acceptable to be frugal during the festive season. As we all continue to feel the pinch, consumers are becoming more savvy, spending on average, at least five hours online hunting for the best deals and planning their shopping trips with military precision to maximise their savings.
“Retailers are reacting to this trend and we’re seeing some incredible offers both online and on the high street this Christmas. It’s not just the supermarkets who are discounting, some luxury brands are also jumping on the discount-code-bandwagon and there are some great offers to be found with the likes of Liberty, Radley and Laura Ashley.”
The survey also revealed that one in six said they WEREN’T looking forward to Christmas – with more than half (55 per cent) dreading the cost of it all, while four in ten get annoyed with the hype and a third hate the stress. One in five aren’t looking forward to being in close proximity with their family for so long, 36 per cent are stuck with what to buy people and one in ten are anxious about all the cooking.
Paula continues, “This is the busiest time of year for HotVouchers.com. We work hard searching for the best deals, making sure that the voucher codes and deals actually work, so our users know they can actually achieve savings on their purchases. We also list details of all the current high street sales to help people plan their Christmas shopping expedition in advance.”
HotVouchers.com is one of the leading UK money saving voucher sites. All vouchers and discounts are 100% free and genuine.
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Research was carried out by OnePoll during November 2010. 5000 UK adults over the age of 18 were surveyed.